How to Build A High Traffic Blog or Website – 15 Easy Tips to Increase Blog Traffic by 300%

Do you remember your first efforts in driving traffic to your blog or website? Well, how did it turn out? Can you call it a success?

Just by making an assumption, I can tell that despite having a great product and service, you never had that desired amount of traffic on your blog or website.

Well, guess what, you are not the only one!

Just by simply Googling stuff like how to build traffic to your blog or website won’t be able to take you too far. As most of the bloggers, website owners, and entrepreneurs are trying the same thing, you need to opt for something advanced, something that others might not have caught hold of yet!

That’s exactly what you are going to get out of this blog post!

Be ready to bid farewell to those hackneyed ideas and strategies to boost traffic to your blog and website. By the end of this post, you will be left with a bunch of advanced and unconventional SEO strategies that will make your traffic rate rise like a rocket!

15 Tips to Build Traffic to Your Blog or Website

1. Designing a Breathtaking Website without Breaking the Usability
2. The Inverted Guest Post
3. Easy Tweet Links
4. Using More list Posts
5. Optimizing for Google Featured Snippet
6. Modifying And Upgrading Old Blog Posts
7. Using the Share Triggers to the Content
8. Using Podcasts
9. Creating Viral Content Strategically
10. Posting Social Media Contents with a Specific Time Schedule
11. Repurposing Old Contents
12. Knowing Your Competitors’ Traffic Sources
13. Engaging in Relevant Forums
14. Commenting on Relevant Blogs
15. Optimizing Website Speed

So, let’s get started with the first tip of the list!

#1 Tip to Increase Blog or Website Traffic: Designing a Breathtaking Website without Breaking the Usability

Having a beautiful and clean website is one of the most imperative things to drive traffic, retain visitors, and convert them into loyal customers or clients.

There is no doubt that the number one source of your website’s traffic is mainly organic visitors from Google. And to drive a hefty chunk of visitors from Google or to steal a large percentage of them from your competitors, you need to take care of your website’s design from day one.

Make sure your website design is clutter-free and has sufficient white-space and an easy-to-access navigation menu to comfort users’ browsing. Remember having a fully-functional neat website is more important than having a fancy site that fails to create a smooth user experience.

If your site visitors don’t feel comfortable using your website, they will simply press the browser back button and visit one of your competitor sites. This is extremely bad for any website, and Google will consider your contents aren’t relevant and satisfactory to your visitors, which may cause a severe drop in organic ranking and thus traffic.

So to put it simply, chose a website theme that is elegant yet minimal and don’t go overboard with too many embellishments that start hindering the website usability.

#2 Tip to Increase Blog or Website Traffic: The Inverted Guest Blogging

Well, don’t get confused by the name. The actual thing is pretty straight-forward. Here’s how it works.

Where do you generally put your author-bio section on your guest blog post? Right at the bottom, isn’t it? Well, again, you are not the only one as most people make this same mistake time and again.

Unfortunately, people are less likely to click on the author bio link that points to your website or one of its pages. Result: very poor traffic!

But with this simple technique of inverted guest blogging, you can solve this little hindrance and see amazing changes in terms of your blog/website traffic.

The first step of accomplishing this technique is to write an excellent and engaging guest post and include a ton of useful resources throughout it relevant to the topic.

Now that the stage is set, all you need to do is include one of your own contents as a high-value resource with the use of a simple hyperlink.

Voila! Your work is done.

Now every time the visitors refer to that helpful resource link, it will directly lead them to your site or the blog post, eventually generating more and more traffic to it.

Plus – a link from the main body of the guest blog post content will undoubtedly add more value to your website’s SEO and thus improve its ranking and traffic.

Side note: If the guest-posting website allows, try to add the link in the beginning of the content. This will further increase the amount of link equity passing to your site.

#3 Tip to Increase Blog or Website Traffic: Easy Tweet Links

When it comes to increasing your site’s traffic, social media can definitely play a significant role. However, instead of using the age-old social media techniques to build blog traffic, you can use new and effective strategies like adding easily clickable tweet links to your posts.

First: you need to find something interesting in your blog post, which is worth tweeting about. Otherwise, why would your visitors tweet that?

It can range from quotes, actionable tips, data insights, strategies, or anything under the sun that might trigger your visitors to tweet.

Second: you need to create an easy click-to-tweet link for your visitors’ convenience so that they can share it seamlessly. To do that, you can simply use clicktotweet.com – add the text for your tweets, and the amazing tool will generate a customized tweet link for you.

Third: put that link on your blog post or webpage, and whenever your visitors click on the easy to tweet link, they will get the preformatted text absolutely ready for tweeting.

#4 Tip to Increase Blog or Website Traffic: Using More list Posts

To put it simply, if you want to drive more and more traffic to your website/blog, then list posts are your saviors! It’s clear as daylight.

Don’t believe me? You don’t have to. Just believe the statistics. According to an analysis by BuzzSumo, list posts turn out to be the most successful content formats compared to all the other forms of content out there. Mind you; this analysis has been done on one million contents of various formats.

If you have already used list posts for your own website, then I believe you can check the stats and see that your list posts have done really well in generating traffic to your blog site compared to your “how-to” or infographic posts.

For example, if you are posting content about blogging tools or tools related to every aspect of digital marketing, use the list post approach, and see the results yourself.

I can safely say that it could turn out to be the most successful post you have ever published on your blog or website.

#5 Tip to Increase Blog or Website Traffic: Optimizing for Google Featured Snippet

This is perhaps one of the less tapped techniques to build traffic to your blog and website.

Google featured snippet (AKA position zero) is the place on SERP where Google displays the direct answer of a search query. Needless to say, getting featured there will instantly upsurge the traffic to your site.

There are generally four types of featured snippets:

• The paragraph featured snippet

• The numbered list featured snippet

• The bulleted list featured snippet

• The table featured snippets

How to optimize for the featured snippet to boost traffic to the site?

Well, this primarily depends on the type of content you are creating.

If it is a “how-to” post, you should answer the question clearly and succinctly in around 55-60 words in the first few paragraphs of the content – you can even mark it bold.

If your post is about a list of something or includes a recipe or a step-by-step guide, you must include a numbered or bulleted list on your content. Make sure to add more than 4 items in the list, preferably positioned above the fold for increasing the odds of getting featured.

To get included in the table featured snippet on Google, your post must contain data in tabular format with more than 4 rows and at least two columns. Be sure to make the table responsive – else, Google will ignore it.

Now, the question is, why should you optimize for the featured snippet or how do they help you in generating traffic.

Let’s assume that one of your contents is ranking on the first page of Google, but at the bottom of the page, maybe at the 7^th or 8^th position or below that. This post certainly does not drive much traffic to your site, but it has tremendous potential to do so.

What will happen if you optimize the content, and it appears there in the Google featured snippet?

Your traffic to the post will be multiplied by manifolds.

#6 Tip to Increase Blog or Website Traffic: Modifying and Upgrading Old Blog Posts

Modifying your old blog posts that had not done so well in the past can actually be very helpful today. With just a bit of tweaking, you can revive them and make them look absolutely fresh and relevant! And by fresh, I do mean, it’s ready to serve, serve towards the better traffic of your website.

Here’s how you can do it.

First, find a post on your site that has been latent for quite a while now – in fact, pretty much outdated. To put it simply, that post won’t help a soul.

Next, you just have to revamp the content of the post in an utterly skillful manner. Add new facts and replace the outdated ones, include tabular data, lists, charts, screen-shots, GIFs, videos, or implement any new strategy that you think is relevant to the post and boom! You have a brand new post!

Finally, update the post, make all the new changes and modifications live, and see how this rejuvenated content puts your blog traffic to the next level.

You just have to treat it like a brand new post. Re-launch it, promote it, and let the world know that here comes another post straight out of your kitty, which can really help them with a bunch of new, helpful, and exciting facts and tips.

#7 Tip to Increase Blog or Website Traffic: Using the Share Triggers to the Content

As far as the modern techniques are concerned, the success or failure of any content is very much dependent on the number of share triggers present on the content.

The name itself suggests that these little aspects will trigger your visitors to visit your posts over and over again and share them even more.

With these triggers present in your content, the chances of it getting shared increases in leaps and bounds. One such great and significant share trigger to use is social currency.

But what is it?

To put it simply, the idea of social currency is to share stuff that will make us look good on social platforms. It works on our predisposition to self-image.

But how does it work?

Well, you need to come up with a post that has relevance to some events happening currently. Needless to say, when everyone talks about a particular event at present, it becomes a hot topic, and the chances are that people are more likely to share anything related to that event than anything else.

For example, at this time, the worldwide Covid-19 pandemic is a raging topic for everyone. With all industries incurring unprecedented hit, this pandemic has seized every professional’s attention worldwide, including digital marketers.

So if you publish content on “9 actionable techniques to follow to keep your business thriving during Covid-19 outbreak“, it will have a higher possibility of getting shared more and more.

Similarly, when a majority of the workforce and corporate teams are working from home due to Coronavirus pandemic, creating something on “remote working tools” will indeed be helpful for many, hence will be shared by the readers.

That’s because your visitors can use and share your post over and over again on various social media platforms to support their argument and opinion on this matter.

Your content will back them up and make them look smart.

The beauty of social currency is achieved!

#8 Tip to Increase Blog or Website Traffic: Using Podcasts

Podcasts are definitely trending nowadays. In fact, according to a recent survey, it has been seen that the number of podcast listeners has grown from 40 percent in 2017 to 55 percent in 2020, which is around a 37.5 percent increase. One of the many reasons behind its fame is perhaps the variety it has.

You can literally find a podcast for anything and everything that is existing under the sun!

But how can it help you boost the traffic of your blog or website? Should you just right away grab a microphone and start making your first podcast?

Well, I don’t think that’s necessary!

Instead, you can try to feature yourself in other people’s podcasts as a guest. This is a legitimate idea that can do wonders for your website.

Similar to guest posting, by featuring in other people’s podcasts, you can promote your website in front of the audience and listeners of your partner and redirect a big chunk of that traffic to your website and blog.

Just by appearing on one podcast a month, you can dramatically increase the traffic to your blog posts or landing pages. Also, you can get at least one backlink as a kind of bonus, which can definitely aid in improving your ranking on organic search results.

#9 Tip to Increase Blog or Website Traffic: Creating Viral Content Strategy

What is the secret ingredient for creating viral content?

Well, the secret is there isn’t any secret ingredient or said method to come up with or craft a viral content. If there were, then that method or recipe would have been the first thing to have gone viral.

However, that being said, there are, in fact, four measures that you can take to increase the possibilities of your content going viral.

First, in order to make the content viral, one must use and implement a number of different types of imageries. Now, they can be pictures, data-charts, GIFs, infographics, or even a video.

It’s not the type that matters as much as the presence. According to several surveys, image-rich content is much more likely to be shared by the visitors compared to text-only content.

Secondly, the content that goes viral often projects an aspect of high-utility. To put it simply, you need to come up with a post that empowers your visitors in some way or the other and help it go viral.

This aspect of utility will make them visit the content over and over again, increasing the views and the sharing of the post. With a practical approach and helpful facts, your post can get shared by thousands of people all around the globe and become a viral post.

Thirdly, try to come up with long-form contents as they have a significantly higher rate of getting shared compared to small blog posts or articles.

According to the recent survey by Neil Patel, articles that at least have a length of 3000 words perform way better and enjoy more shares than shorter articles. The more the content gets shared, the more chances it becomes viral.

Lastly, almost all viral content requires a kind of push at the initial stage before becoming viral.

This is solely because of the huge volume of content that gets published every day on the internet. Hence, you can’t just come up with one content and wait with your arms folded for it to go viral.

Instead, you have to promote it yourself at the initial stage to get the ball rolling!

#10 Tip to Increase Blog or Website Traffic: Posting Social Media Contents with a Specific Time Schedule

Posting engaging social media content is definitely pivotal to drive traffic to your blog and website. However, have you ever considered the time and hour of your social media content posting? Well, this is something essential but a lot of people, unfortunately, don’t really follow it.

As per this article published in 2019 by HootSuite, there are a few strategic time-frames when you should post your social media content to get the maximum results out of it.

These time frames are different for each social media platform. For example:

1. Facebook: For B2B – 9 AM and 2 PM EST on Tuesday, Wednesday, or Thursday | For B2C – 12 PM EST on Monday, Tuesday, or Wednesday
2. Twitter: For B2B – between 9 AM and 4 PM EST on Monday or Thursday | For B2C – 12 PM or 1 PM EST from Monday to Wednesday
3. LinkedIn: For B2B – 7:45 AM, 10:45 AM, 12:45 PM, and 5:45 PM EST Tuesday and Wednesday | For B2C – 7:45 AM, 10:45 AM, 12:45 PM, and 5:45 PM EST Monday and Wednesday
4. Instagram: 12 PM to 1 PM EST, Monday to Friday

#11 Tip to Increase Blog or Website Traffic: Repurposing Old Contents

Just like the name suggests, content repurposing is a very simple process. Instead of writing an article, you can just take one of your existing contents and transform it into something entirely new!

Let your imagination go wild with a strategic approach and create different content formats altogether. For instance, you can convert your blog posts into podcasts, e-books, videos, or even infographics.

With a tad bit of planning and resources, you can turn one of your contents into a YouTube video that can generate tens and thousands of traffic to your website.

Now, if you have created a video out of one of your successful blog posts, why don’t you try your hand at creating a podcast? Just extract the audio from the video, optimize a bit, and publish it on sites like SoundCloud, BuzzSprout, or Podbean.

If you consistently can do this, you will build a community of loyal viewers and audiences – and of course, tons of backlinks and a multitude of traffic to your site.

#12 Tip to Increase Blog or Website Traffic: Knowing Your Competitors’ Traffic Sources

What if you could know about your competitors’ traffic sources? In a world where competition is getting increasingly fierce each day, knowing about these sources can give you plenty of edges.

But how can you do it?

Okay, you can get to know all about your competitors’ traffic by just using SimilarWeb and that too without spending a single dime.

This fantastic tool will help you with an overview of a particular site’s traffic and also show you the sources from which the majority percentage of traffic is being generated.

Well, all of this information will help you discover the best possible sources to try out for a better traffic flow to your website, just like your competitors.

If you see that guest posting on a particular site is working great for one of your big competitors, you should try it for your website. If they are investing time and resources in creating podcasts or infographics and continually generating traffic to their websites, you should drill deep into that.

Apart from SimilarWeb, you may also use free alert tools like Google Alert or TalkWalker to create alerts to monitor your competitors. Setting up alerts with a few of your competitor brand names will uncover a lot of potential sources that you may want to scan and utilize.

With this information in hand, you can explore new opportunities and broaden the possibilities of better traffic flow to your blog site.

#13 Tip to Increase Blog or Website Traffic: Engaging in Relevant Forums

Being an active part of forums like Quora, Reddit can also work great for you. Along with all the techniques that you currently have in your arsenal, use this as another bonus strategy to increase visitors to your site or blog.

Just become an active member of a forum and see the kind of topics people are talking about. There, you can quickly respond to their queries to the best of your knowledge or even post something original with respect to a particular topic.

With due time, you will see a steady flow of incoming visitors to your website right from that forum!

#14 Tip to Increase Blog or Website Traffic: Commenting on Relevant Blogs

When it comes to building traffic to your blog, commenting on other relevant blogs is really worthwhile. Blog commenting is one of the traditional ways of doing off-page SEO, which helps you lead new visitors to your site and build a community of loyal audiences.

The secret is to find relevant blogs on your blog/website’s niche and contribute by adding valuable comments.

In order to discover relevant blogs, you may consider doing a few things.

• Analyze your competitors and find out the blogs where they are commenting.
• Use Google search operators to land on the relevant blogs where you can comment.
• Join blog communities, and comment on blogs that are aligned to your niche.

By commenting on blogs, you can build a significant influx of traffic to your website only if your comments add value to the blog topic and its readers.

Spamming blogs with garbage comments for the sake of link building will not fulfill any of your purposes, and on top of that, it may cause a lot of damage to your site’s SEO and rankings.

Even you may see a severe nosedive in your site’s traffic if you get a hit by an algorithm update by Google.

So better, keep a safe distance from such worthless blog commenting.

#15 Tip to Increase Blog or Website Traffic: Optimizing Website Speed

Don’t expect your visitors to wait forever for your page to load fully.

According to Google, the probability of bounce increases by 90 percent when your page takes more than 3 seconds to load, and it rises to 123 percent if it takes 7 seconds or more.

So what should be your site speed optimization strategy?

Well, there are a lot of things you can do for your site to optimize its loading time – a few of them are:

• Use a reliable and fast hosting server
• Use browser caching
• Compress website files
• Optimize image dimension, size, and responsiveness
• Reduce HTTP calls
• Remove render-blocking JavaScripts and CSS codes
• Use the content delivery network (CDN)

To effectively reduce the loading time and speed up your website, you must use the Google Pagespeed Insights tool that will tell you everything you need to perform to boost your site’s loading time.

Final Thoughts

Well, that’s all for this post!

Now, let us know your views on these traffic building strategies as I really look forward to getting feedback from you. Also, if you are already implementing one of these techniques mentioned above, then tell us how things are shaping up.

This first-hand experience can be immensely beneficial for all our readers looking for ways to building traffic to their blog or website.

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Soumya Roy

Founder, CEO at PromozSEO

Soumya Roy is the Founder, CEO of PromozSEO Web Marketing Academy, a leading digital marketing course in Kolkata, India. He is a seasoned digital marketer and coach with over 13 years of extensive experience under his belt. In his long years of experience, Mr. Roy has worked with 100s of brands of different sizes, and mentored and trained more than 7000 professionals and corporate clients.
Being an entrepreneur and digital marketer, he loves to share his knowledge and experience in topics related to internet marketing, SEO, SEM, social media, content marketing, branding, entrepreneurship, and many more.

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