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importance of retargeting

The Importance of Retargeting (a.k.a Remarketing) and Why Companies Need It

In the digital era, no serious company underestimates the importance of online marketing. Your competitors are putting a lot of effort into their digital marketing strategies, and so should you. Since everyone is doing it, the general public has become pretty overwhelmed by the large number of offers coming their way. It should not come…
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customer experience makes or breaks brands

How to Improve Customer Experience of Your Brand – How CX Can Make or Break Your Business

I recently joined a company where my colleagues used to go to a specific coffee shop after work. In a while of being a regular visitor, I got used to the coffee shop. The service they provided was quite alluring, and the manner in which they knew my preferences and choices, always used to make…
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best email marketing automation tools

15 Best Email Marketing and Automation Tools to Optimize and Amp Up Your Email Campaigns

The nature of the online business is always in flux. And in this ever-changing and evolving space, the nature of internet marketing has also undergone a lot of changes. However, one of the channels, which has remained more or less the same, is the email. But even in this case, without the proper knowledge, you…
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how to improve website's usability

45 Powerful Techniques to Increase Usability of A Website – A Comprehensive Guide

In this post, we are going to show you 45 powerful ways to improve your website’s usability. A website is like a virtual storefront for your online business. Its success depends on many factors, but one of the most important and deciding parameters being the “User Satisfaction”. Because a happy customer usually means that your…
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benefits multi step forms

Quickly Stepping Up Your Website Conversion Rates Through Proactive Multi-Step Forms

When it comes to website conversion rates, presence and service impact matters. As every marketing expert will tell you, reaping in more output for every input generated through clear and decisive data capturing is the defining point between a good attempt at profit-making and an outstanding one. Multi-step forms were created for this very purpose.…
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best online video makers

Top 10 Best Online Video Makers to Make Animated Videos for Marketing

In this post, I will share 10 programs to make free animated videos. While it is true that the internet and new technologies have become a serious challenge to many businesses, it is also very beneficial for others. Some time ago, creating audiovisual content to promote a business, products, or services was a luxury, and…
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what to do after digital marketing course

5 Things You Must Do After Completing Your Digital Marketing Course – A Step By Step Guide

So you have completed your digital marketing course. Wonderful! Three cheers for that. No doubt that you did an excellent job by selecting digital marketing as your career path. And trust me; this is going to take you a long way. So next what? What to do after completing the digital marketing course? How to…
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