Kolkata Search Engine Optimization Course Chapters
- Basics and Introduction to Search Engines
- HTML Structure, Semantic Errors and Validation
- Advanced SEO Keywords Analysis Training
- Advanced E-Commerce Keyword Analysis Training
- On-Page Search Engine Optimization (Onsite SEO) Training
- Advanced Rich Snippet Markup - Structured Data Training
- Advanced Google Search Console (Google Webmaster), Google Analytics and Bing Webmaster Training
- Blogging for SEO Training
- Advanced WordPress SEO Training
- Advanced Landing Page Optimization Training
- Competition Analysis Training
- Advanced Off-Page Search Engine Optimization (Offsite SEO) Training
- Local SEO Training
- Advanced Mobile SEO Training
- Advanced and Technical Search Engine Optimization Training
- Advanced Conversion Rate Optimization (CRO) Training
- Advanced Voice Search Optimization Training
- Advanced Website Audit and Site Recovery Training
- New Secret SEO and Ranking Recipe 1
- New Secret SEO and Ranking Recipe 2
- New Secret SEO and Ranking Recipe 3
- SEO Company Job and Freelancing Projects
Why SEO - Growth Opportunities
The SEO professionals do not always depend on their jobs as the freelancing and consulting opportunities in this industry are massive. Being a trained SEO professional you can start upon working as a freelancer or as an independent SEO consultant. With the ever-increasing numbers of internet and smartphone users more and more companies are hiring SEO professionals to work on their websites independently for cost-effectiveness and productivity. This is a huge opportunity for Search Engine experts and the remuneration of such freelancing jobs can vary depending on the volume, size or type of the project (business) and skill or experience of the consultant or the freelancer. This is basically a limitless prospect for the trained SEO experts where they can boost their careers professionally and financially.
Our SEO training in Kolkata curriculum is completely industry designed and prepared according to Google and other search engine's guidelines. As one of the best and leading SEO training institutes in Kolkata and India, we always start the training from the very basics of Search Engines and therefore teach the most advanced and technical SEO with individual care to each of our students. Eventually, by the end of this SEO training in Kolkata program, you will be able to manage SEO project/s (depending on the size and volume) single-handedly and confidently on your own.
Who Should Attend the SEO Course in Kolkata
Why Choose PromozSEO for Your SEO Training in Kolkata
- Learn from experienced Digital Marketing and SEO professionals.
- Practical and genuine Google SEO Training Methodologies on various types of websites.
- Practice and work only on live websites. We do not believe in Demos.
- Authentic training on ethical SEO according to Google and other Search Engines guidelines.
- Industry designed SEO course content according to the SEO industry's requirements.
- Start learning from the very fundamentals of Search Engine Optimization.
- Build expertise in Advanced SEO.
- No batch system. We value Quality more than Quantity (Real Mantra of Modern SEO).
- Affordable SEO course fees in Kolkata for all.
- All required SEO Tools and SEO training PDF, PPT and video materials are provided at zero cost.
- Ready to Help attitude for everyone.
- Post-training 100% Job Assistance.
Corporate SEO Training in Kolkata for Companies and Startups
PromozSEO also offers customizable SEO courses to companies in Kolkata and all over the West Bengal. If you are a company running your business in Kolkata or anywhere in West Bengal and want to get your employees trained on Search Engine Optimization by a reputed SEO training institute in Kolkata, there is no SEO training company better than PromozSEO. We deliver the best corporate SEO training program in Kolkata which you can customize as per your requirements. Course duration, course content, class timings are customizable. Post completing this corporate SEO course from PromozSEO Kolkata, your employees will be ready for the SEO projects to work on and will be able to deliver the results. Corporate SEO training can be arranged onsite at your office (in Kolkata) or online (outside Kolkata). You may also like to hire us for a continuous training process for your employees. Pricing of corporate SEO courses varies depending on the number of trainees, course content, duration etc.
SEO Course Content
# Module 1
Basics and Introduction to Search Engines
- What is Search Engine Optimization or SEO?
- What are Search Engines, Search Crawlers and Search
Bots?
- How Search Engines Work.
- What is the Search Engine Algorithm?
- What is On-Page SEO and Off-page SEO?
- Ethical (White-hat) and Unethical (Black Hat / Grey Hat) SEO.
- Understanding Search Engine Result Page (SERP).
# Module 2
HTML Structure, Semantic Errors and Validation
- Optimized HTML Structure for SEO.
- Different HTML Elements, tags and attributes.
- Understanding Semantic and HTML Structural Errors.
- Validating and Optimizing HTML.
- W3C Validation.
- HTML assignment.
- HTML question answers.
# Module 3
Advanced SEO Keywords Analysis Training
- Importance of Keywords (Keyword Phrase) on Search Engine Optimization.
- Long-Tail Keywords and their importance.
- Manual Keyword Analysis SEO Techniques.
- Keyword Analysis for SEO using Google AdWords Keyword Planner Tool.
- Keyword Efficiency Index (KEI)
- How to calculate the Keyword Efficiency Index for each keyword.
- Uber Suggest tool.
- What are Latent Semantic Indexing (LSI) Keywords?
- Keyword Density and over-optimization.
- Keyword Stuffing and Black-hat SEO and outcome.
- Keyword analysis assignment 1.
- Keyword analysis assignment 2.
- Keyword analysis assignment 3.
- Keyword analysis question answers.
# Module 4
Advanced E-Commerce Keyword Analysis Training
- E-commerce keyword research and analysis tools
- Ubersuggest (NeilPatel.com), AnswerThePublic, Chrome plugins, Google - "People Also Ask" keywords
- Advanced e-commerce keyword analysis process.
- E-commerce keyword analysis assignment 1.
- E-commerce keyword analysis assignment 2.
- E-commerce keyword analysis assignment 3.
- E-commerce keyword analysis question answers.
# Module 5
On-Page Search Engine Optimization (Onsite SEO) Training
- Page Title Optimization.
- Meta Description Optimization.
- Meta Author, Robots Optimization.
- Meta Viewport, Geo Tags Optimization.
- Header (H1, H2, H3 etc.) Optimization.
- Search Engine Optimized Content Writing and Optimization.
- Keyword Placement and Strong and Emphasis tags.
- File optimization.
- Website Link Structure Optimization.
- SEO friendly URL optimization.
- Search Engine Optimized Breadcrumbs.
- Link Title and Anchor Text Optimization.
- Inner Link and Outbound Link Optimization.
- Image Optimization for SEO.
- Image Name, Image Title and Image Alt Optimization.
- SEO friendly Website Structure and Layout Optimization.
- Website Footer Optimization.
- CSS, JavaScript and Coding optimization.
- Different Unethical On-Page SEO Practices and how to avoid and fix them.
- On-Page optimization assignment 1.
- On-Page SEO question answers.
# Module 6
Advanced Rich Snippet Markup - Structured Data Training
- What is Rich Snippet Markup - Structured Data.
- How Structured Data can help in SEO.
- Types of businesses can implement Rich Snippet Markup.
- What is Schema?
- Basic Schema understanding and implementation.
- Advanced and Nested Schemas.
- How to test and analyze Schema.
- Structured data and rich snippet question answers.
# Module 7
Advanced Google Search Console (Google Webmaster), Google Analytics and Bing Webmaster Training
- What is Google Search Console (Google
Webmaster)?
- How to Integrate Google Search Console (Google Webmaster) with a self-hosted website or blog.
- Thorough understanding of Google Search Console (Google Webmaster).
- Data analysis and reporting using Google Search Console.
- Microsoft Bing Webmaster Integration and complete understanding.
- What is Google Analytics and its use?
- How to activate Google Analytics with a website (self-hosted or blog).
- Google Analytics Data Filters.
- SEO Data Analysis and Data Mining.
- Different Report creation from Google Analytics.
- Google Search Console assignment.
- Google Search Console question answers.
# Module 8
Blogging for SEO Training
- What is the Blog, and the blog structure?
- How to set up a blog.
- Blog settings.
- Blog widgets.
- How to optimize a blog for SEO.
- How to write and publish an optimized article on a Blog engine.
- How to integrate a blog with a website.
- Blogging for SEO - How it can help.
- Blogging question answers.
# Module 9
Advanced WordPress SEO Training
- What is WordPress?
- WordPress blog setup.
- Important WP SEO Plugins.
- WordPress Yoast Plugin.
- WP Super Cache Plugin.
- Complete WordPress post optimization.
- WordPress post optimization using the Yoast SEO plugin.
- WP Post SEO for Google Answer Box.
- WordPress assignment 1.
- WordPress assignment 2.
- WordPress question answers.
# Module 10
Advanced Landing Page Optimization Training
- What is the landing page?
- What is Call to Action (CTA)?
- Types of landing pages.
- Landing page optimization elements.
- Complete landing page optimization techniques.
- Landing page assignment.
# Module 11
Competition Analysis Training
- Importance of Inbound link or Backlink Analysis of competition websites.
- How to start analyzing inbound links.
- Free SEO Tools for backlink analysis.
- How to use MOZ Link Explorer to generate the backlink report.
- Other SEO Tools like AHREFS etc. for Inbound Link Analysis.
- Manual SEO Techniques to research backlinks of competition websites using
Google.
- Introduction of Google Operator Search.
- Competition backlink analysis question answers.
# Module 12
Advanced Off-Page Search Engine Optimization (Offsite SEO) Training
- What are Inbound Links or Backlinks?
- Why Inbound Links are crucial for Search Engine Optimization.
- Natural and Unnatural Linking (Ethical and Unethical backlinks).
- Different types of backlinks.
- Nofollow and Dofollow links, and their differences.
- Benefits of Editorial Links and risks of Non-Editorial Links.
- How to get Dofollow links from authority websites.
- The concept of Page Rank (PR) and how to increase PR through high-quality backlinks.
- Website submission on different Search Engines.
- Values of .EDU, .GOV and .ORG links, and how to find.
- Backlinks from .EDU, .GOV and .ORG websites.
- What are Directories, types of directories and Directory Submissions?
- Business listing with proper citation and consistent NAP on different city-specific business directories.
- Different high PR Social Bookmarking Websites and submissions.
- SEO Content writing and article submissions on article submission sites.
- How to find blogs on a particular niche.
- The blog posting on related authority blogs.
- Art of valuable high PR blog commenting on the niche.
- Classified backlinks from good quality classified websites.
- Press Release writing and submissions.
- Alexa integration and Alexa ranking.
- Web 2.0 backlinks.
- Youtube optimization and inbound links from Youtube and other video broadcasting sites.
- PowerPoint and other sharable documents creations and submissions.
- Inbound Links from Question Answer sites.
- Backlink Anchor Text optimization for natural and ethical SEO.
- Link building from Social Networking platforms.
- Link building assignment 1.
- Link building assignment 2.
- Link building assignment 3.
- Link building assignment 4.
- Link building assignment 5.
- Link building assignment 6.
- Link building assignment 7.
- Link building assignment 8.
# Module 13
Local SEO Training
- What is Local SEO?
- Business listing on Google My Business (Google Places).
- Bing Local listing.
- What is the citation?
- What is the NAP?
- Foursquare, Yelp, Hotfrog and other business directory listing.
- Consistent Citation creation with exact NAP.
- Business Reviews on Google My Business (Google Places) and other business directories.
- Local SEO question answers.
# Module 14
Advanced Mobile SEO Training
- What is Mobile SEO?
- Difference between desktop/ laptop SEO and mobile optimization techniques.
- What is responsive web design (RWD)?
- What is Accelerated Mobile Page (AMP)?
- Mobile Viewport.
- Mobile site layout optimization.
- Mobile site image optimization.
- Mobile site indexing techniques.
- Mobile SEO question answers.
# Module 15
Advanced and Technical Search Engine Optimization Training
- Website structure optimization for fast loading.
- Minified CSS (.css) and JavaScript (.js) and CSS Sprite.
- Minimizing the HTTP calls.
- GZip activation and CDN (Content Delivery Network) management.
- Importance of mobile-friendly Responsive Website design on SEO.
- Search Engine friendly URL rewriting techniques with .HTACCESS.
- Importance of Redirection.
- 301 Permanent Redirection and 302 Temporary Redirection, their differences and how to use them.
- Duplicate Content issue and Canonicalization.
- Rel Canonical tag implementation.
- Rel alternate tag implementation.
- Rel amphtml tag implementation.
- Other Rel tags implementation.
- Hreflang tag implementation.
- Cannibalization issue and how to fix it.
- 404 Broken link analysis and redirection.
- Custom 403, 404 etc. page creations.
- Importance of sitemaps. Sitemap.xml, Sitemap.html file creations.
- RSS file creations.
- Robots.txt file creation and uses.
- Quality analysis of Inbound Links, link cleaning and Google Disavow tool.
- Technical SEO question answers.
# Module 16
Advanced Conversion Rate Optimization (CRO) Training
- What is Conversion Rate Optimization (CRO)?
- CRO metrics.
- Conversion Rate Optimization techniques.
- CRO question answers.
# Module 17
Advanced Voice Search Optimization Training
- What is Voice Search?
- How Voice Search works.
- Conversational keywords.
- Optimization techniques for voice searches.
- Voice-based search optimization question answers.
# Module 18
Advanced Website Audit and Site Recovery Training
- Complete website analysis and audit.
- Site audit using different SEO tools.
- Complete knowledge of different Google Algorithm updates.
- Website recovery from Google Panda (Content) updates.
- Website recovery from Google Penguin (Link) updates.
- Website recovery from Google Hummingbird (Search Queries) updates.
- Website recovery from Google Pigeon (Local) updates.
- Website recovery from Google EMD (Exact Match Domain) updates.
- Google Real-Time Penguin Update.
- Google Rank Brain Algorithm Update.
- Google Accelerated Mobile Page (AMP) Update.
- Google BERT (Bidirectional Encoder Representations from Transformers) Update.
- Google core algorithm update January, May 2020.
- Google SMITH Update.
- Website audit assignment.
- Website audit question answers.
# Module 19
New Secret SEO and Ranking Recipe 1
- Complete step-by-step methods of attaining #1 position organic ranking on major search engines that will sky-high targeted traffic to your website and its sales pages or posts.
- Assignment and question answers.
# Module 20
New Secret SEO and Ranking Recipe 2
- A comprehensive set of techniques that will build your authority in your domain and niche. Using these techniques you can attract more audiences and customers to your website from diversified online channels. Ultimately this will heavily boost your organic reputation, visibility, lead generations, sales conversions, and bottom-line.
- Assignment and question answers.
# Module 21
New Secret SEO and Ranking Recipe 3
- An advanced set of techniques and processes to build brands' awareness, acquire backlinks, and earn top media coverage.
- Assignment and question answers.
# Module 22
SEO Company Job and Freelancing Projects
- SEO job interviews (depends on students' profile and skill).
- Complete SEO freelance project training.
70+ HOURS OF INTERACTIVE AND EXTENSIVE SEO TRAINING IN KOLKATA
For more details about the SEO course in Kolkata, please connect at
# 9804457170
# 7278581909
Search Engine Optimization or SEO Can Get You a Really Handsome Income Month After Month
Hello everyone, this is Soumya Roy, I am a Digital Marketer, specialized in SEO. I am the person who started 2 companies, one on Digital Marketing and SEO training, and another on SEO and Digital Marketing consulting business. I am running these two businesses successfully over the last 9 years. I did my B.Tech in Electronics and Communication and have got more than 13 years of experience in
the entire internet marketing domain. My expertise is white hat SEO which I teach to others. My SEO students come from different part of the entire world, from US, Canada, UK, Australia, Dubai, Bahrain, Singapore, Malaysia, Bangladesh, Nepal, Bhutan and from all over India, starting from Delhi, Kolkata, Hyderabad, Amaravati, Chennai, Bangalore, Pune, Mumbai, Ahmedabad, Gurgaon (Gurugram), Noida etc.
SEO is something which if you learn properly and work for one year or more consistently and seriously, after that initial period, you can start creating wealth for your future which you can enjoy for your whole life. I started as an SEO freelancer back in 2011 after gaining around 3+ years of solid experience in Search Engine Optimization in a reputed US company in India (2007). Today I independently work for 10+ big clients from India (most of those are niche e-Commerce sites, content publishing websites and big web-based portals), I train people from different MNC companies every day, I do SEO consultation for many small and medium-sized companies. To date I served more than 100 satisfied clients, trained more than 7000 students and delivered Digital Marketing and SEO consultation to hundreds of small businesses and startup companies. Yes, I make a handsome income every month because I love and enjoy my job from bottom of my heart, and I keep myself always ready to learn new things and do whatever it takes to grow financially and professionally. But above all, I always try to deliver my best to others, be it, my client or my student.
But you know, it's not always about making money, because as a trainer when I see one of my students is getting his or her first job after completing the course from my training company, or when I meet one of my ex-trainee and see him or her at a good position in a good company working happily, I feel proud. That's the feeling which you can not buy and this happens with me every day.
One thing you must remember always, that no good thing comes overnight and at a cheap price. When I started working back in 2007, I faced many difficulties, and when I started working as a freelancer in 2011, again I fought my fight. To get something good you have to face difficulties, and it's completely up to you whether you want to give up or fight back. I chose to fight back, I learned things which you do not know, and that's why you are reading this and going to contact me.
It will be really exciting to see you on my SEO class in Kolkata, and I will be really happy to guide you on SEO and help you to build a rewarding career in Search Engine Optimization. Looking forward to hearing from you back soon.
P.S. Don't think Soumya Roy is a hi-fi kind of person. I am the person who started learning and working on SEO and Digital Marketing 13 years before, which you are going to learn from me today. Other than this you and I are the same.