161 Internet Marketing Tools That Every Digital Marketer Needs to Have at One’s Disposal
Since the internet continues to play a massive role in our everyday life, it is no surprise that digital marketing continues to dominate the marketing sector. In fact, today digital marketing is all over the place. The competition among companies based on their marketing strategy is not only high, but it’s also intense. The old marketing strategy of sending simple emails to prospective leads is no longer enough to start getting a decent amount of sales.
The job of today’s digital marketers includes a lot of tasks and responsibilities. From email marketing to web analytics, from SEO to social media, from ad placements to content marketing and much more. Such a long list of responsibilities can terrify anyone not knowing the use of powerful internet marketing tools. These software are meant to ease the marketers’ workload and increase their productivity.
No matter which discipline of internet marketing you work in, there are several tools available that could make your work a lot easier. There are a number of tools for SEOs, social media marketers, content marketers, conversion rate optimization specialists, designers and so on.
In this comprehensive post, we present you all the tools for digital marketing that every internet marketer needs to have at one’s disposal.
- Internet Marketing Tools (7)
- SEO Tools (5)
- Keyword Analysis Tools (3)
- Content Development Tools (7)
- Google Ads Tools (8)
- Facebook Marketing Tools (6)
- Linkedin and Twitter Paid Marketing Tools (9)
- Instagram Tools (7)
- E-Commerce Tools (4)
- Influencer Marketing Tools (9)
- Video Marketing Tools (7)
- Competitor Analysis Tools (7)
- UI UX Design Tools (9)
- Online Reputation Management Tools (9)
- Customer Relationship Management Tools (7)
- Conversion Rate Optimization Tools (9)
- Podcasting Tools (7)
- Infographics Tools (6)
- Affiliate Marketing Tools (1)
- Blogging Tools (3)
- Lead Generation Tools (5)
- Website Audit Tools (4)
- Website Heatmap Tools (4)
- Artificial Intelligence and Machine Learning Tools (9)
- Chatbot Tools (9)
Internet Marketing Tools
To successfully do internet marketing, you must have the right set of tools. There are so many alternatives available; some of them are really complicated or insanely expensive. Consider the following list of tools to boost your marketing and get ahead of the competition.
Google Analytics is a standout and one of the most fundamental analytical tools in the internet marketing world. There are numerous helpful features and metrics available in Google Analytics that improve your site’s overall performance.
Google Analytics comes with some of the most useful features from campaign measurement to track your site’s traffic properly, from website conversions to user activity, from audience report to know your users, from flow visualization graphics to monitor your website visitors, etc. Beyond that, you can set up custom reports, goals and monitor events to learn more about users’ engagement.
Ahrefs is one of the most popular SEO and backlink checker tools in the digital marketing industry. Because of its numerous advanced features, this tool is extensively recommended by various online marketing experts and professionals for overall SEO and backlink analysis of any given website.
Ahrefs is a powerful tool that enables you to monitor the number of backlinks pointing to your own or your competitor-websites, their top performing pages, traffic details and more. You can also check their rankings on major search engines like Google, Yahoo, Bing, etc. Moreover, by utilizing its Content Gap feature you can identify the weak points of your content and improve them substantially.
Trello is basically a content management software that businesses use for brainstorming and strategizing content marketing for their business. It gives you a visual method to conceptualize and schedule contents online, regardless of whether your group is in a remote area.
With Trello, you can create cards and include notes on the card topic. At the same time, you can create deadlines and assign tasks to certain teams. Trello helps in collaboration and provides details regarding projects in the pipeline.
MailChimp is primarily an email marketing tool specially designed to automate email campaigns. This tool is especially powerful for email drip campaigns and offers multiple integrations with other SaaS tools. MailChimp also helps you track the traffic generated from the email campaigns.
MailChimp lets you run automated campaigns to inform, give rewards, and involve your subscribers more frequently. When your store is connected to MailChimp, this software gathers and analyzes customer data and movement. After analyzing data properly, you can create personalized emails and send them to specific subscriber-segments at the right time, automatically.
Slack is an excellent tool for networking and communication with other people in the digital marketing space. It helps you manage project related works with your team members and business partners from a single dashboard across all devices.
Slack comes with useful features like project-friendly structure, easy and automated reminders, task list management, easy note-taking, powerful search capabilities, custom shortcuts and slash commands, audio and video calls, etc. Utilizing slack you can answer to emails, send messages, and follow up anyone on Twitter.
Canva is an intuitive designing tool that allows you to make visuals utilizing symbols, shapes, custom pictures, and text-styles using its inventory. It offers a perfectly made straightforward approach to structure your pictures, logos, introductions, and diagrams depending on your group’s needs.
Canva is helpful in creating delightful infographics or visual diagrams with minimum efforts. Canva has features like photo straightener, image cropper, speech bubble maker, design grids, free icons, photo frames, stickers and more. You can plan, design, resize, and crop your image to make it more appealing to your audience.
MeetEdgar is an awesome social media management tool that connects your Facebook, Twitter, Instagram, and LinkedIn profile through a web plugin. It is specially designed to automate content re-sharing and boost your social traffic.
MeetEdgar comes with features like social media automation and scheduling, category-based scheduling, continuous posting, unlimited content library, A/B testing, social messaging, weekly email updates, and more. It is an ideal internet marketing tool for companies that create contents regularly for various social media channels to complement their content marketing strategies.
Other than these, Google Keyword Planner, SEMRUSH, LongTailPro are a few powerful internet marketing tools that you must try and explore.
With an endless number of websites nowadays, mastering SEO can be hard especially if you’re just starting out. There are tools available for everything from keyword analysis to speed optimization, form site audit to backlink analysis. You don’t need to try all the tools, just follow the list and figure out the best ones for your website’s SEO.
Google keyword planner
Google keyword planner continues to evolve and brings some of the exclusive features for SEO and digital marketers. This free tool provides deep insights into keywords’ search data, competition level, mobile search volumes, enhanced location breakdown, bid adjustments and more.
Keyword planner allows you to perform time period comparisons of keywords that are displayed in a visual graph. It provides a list of suggested keywords along with the search volume estimates of each. This helps SEOs to finalize the best keywords to optimize the website and its pages.
LongTailPro is a desktop-based keyword research tool that works on both Windows and Mac operating systems. The great thing about LongTailPro is, you don’t have to be an SEO expert to use this tool, as it offers a simple yet powerful and straightforward user interface.
LongTailPro is more than just a keyword research tool; as it is packed with a ton of useful SEO features as well. Using LongTailPro you can create different campaigns for different sites, generate keywords based on your seed keyword, find long-tail high-CPC keywords, check keyword competition, and monitor the Google, Yahoo, Bing search engine rankings for your targeted keywords.
Moz Pro offers an all-in-one SEO toolset that helps improve search engine rankings and visibility. It offers SEO metrics such as Domain Authority (DA), Page Authority (PA), Spam Score, etc. that provide insights about a domain’s authority and toxicity.
Moz Pro provides features like universal and enhanced search rankings, search visibility score, competitor rank tracking, automated and custom reports, in-depth SERP reporting, link profile analysis, and more.
ScreamingFrog is a website crawler that allows you to crawl any website URLs and fetch the key elements to analyze the site’s overall technical and onsite SEO factors.
Using ScreamingFrog you can find broken links, analyze page titles and meta descriptions, collect any data from the HTML of a web page using CSS Path, XPath or regex. It also allows you to create XML sitemaps, discover duplicate contents, and connect to Google Analytics to fetch the user-data.
SEMrush is a complete toolkit for digital marketing and SEO management. It gives full visibility of traffic coming from multiple online channels. You can get insights into your competitors’ strategies in organic and paid search, display advertising, and link building.
With SEMrush you can see competitors’ best keywords, analyze competitors’ landing pages and ad budgets, conduct a deep link analysis, find the right keywords for SEO and PPC campaigns, view organic rankings and more.
Similar to these tools you can use Ahrefs extensively for your website’s SEO.
Keyword Analysis Tools
Keyword research is the basic foundation and one of the most important jobs of SEO. When many companies invest thousands of dollars on keyword research tools, you don’t need to do that in case you have a relatively tight SEO budget. just explore the below-mentioned keyword analysis tools to find profitable keywords and get your website rank.
KWFinder is one of the fastest growing keyword research tools out there. This tool helps you to target the most profitable keywords that drive more visitors to your website and generate more leads and conversions.
Using KWFinder you can monitor and analyze hidden long-tail keywords, competitors’ keywords, keyword-difficulty level, Google suggested keywords, organize keywords with keyword lists, and various other SEO metrics.
Answer the Public
Answer The Public is another well-known keyword research tool that lists search questions and suggested-autocomplete-searches. In addition to the question-based keywords, Answer the Public provides a long list of alphabetically sorted keyword suggestions as well.
It provides keywords by combining question-based words like “what”, “when” and “how” and preposition-based words like “for”, “near” and “like”. This can automatically generate keywords and content ideas that other keyword suggestion tools might not provide.
Moz Keyword Explorer
Moz Keyword Explorer is another popular keyword analysis tool in the market right now. It offers advanced keyword research data to find profitable keywords that improve the visibility of your website on various search engines.
Moz lets you identify the most relevant keywords that drive more traffic to your website. Additionally, it shows the detailed breakup of keywords including the total search volume, ranking difficulty, organic click-through rate, etc.
In addition to these, you may also use Google keyword planner, SEMrush, Ahrefs, and LongTailPro for extensive keyword analysis.
Content Development Tools
Content is the main thing that makes your blog or websites stand out from the crowd. Without a great content strategy, even the most beautifully-designed blog will eventually fail. The following content creation tools will facilitate you to create painstaking contents and give your audience and customers the real value.
Hubspot’s Blog Topic Generator
Hubspot’s Blog Topic Generator is a popular blog idea generator tool that helps you come up with powerful titles for your next blog posts. Besides, you can choose this tool to generate new topic ideas as well.
HubSpot’s Blog Topic Generator allows you to input three different nouns as keywords and provides five blog topic ideas instantly. Simply you need to add your keyword in the text field and it will show you titles or topics for you to choose from.
Hemmingway Editor is a great desktop writing tool to enhance the style of your writing. It provides an instant content readability score that assists you in writing human-friendly contents.
When you paste your writing into the Hemingway Editor or write directly in the space provided, it highlights the content errors using different colors. The online version of Hemingway Editor is completely free and available for Windows and MacOS.
An online grammar checker and proofreading tool like Grammarly can help you check and avoid several types of errors in your writing. It detects grammar, spelling and punctuation mistakes from basic to advance level in your content draft. You can use this tool to make sure your book, article or blog post is free from any prominent mistakes and easy to read.
Portent’s Content Idea Generator
Portent’s Content Idea Generator is very user-friendly and it generates compelling ideas to use in your blog posts. You just need to add the keyword and hit the ‘Enter’ button to come up with new and refreshing content topic ideas for your blog. If you don’t like the suggested title, you can hit the ‘Refresh’ button next to the keyword field.
Buzzsumo is a great tool to study what kind of title structures and topics are most appealing. This tool is very straightforward and easy to use. Just search by the topic or by a competitor website URL to check what type of contents are working the best for them.
Coschedule Headline Analyser
CoSchedule Headline Analyzer lets you know the strength of a headline you have used in your blog post or article. It looks at grammar, sentence structure, and readability to analyze your post title.
It also classifies your headline according to its length, word-balance, emotional words, uncommon words, etc. This helps you create a title that is more likely to resonate with your readers.
As the name suggests, Calmly Writer is a free text editor that is designed to remove all the distractions from the screen while writing. When you click on the “Full-Screen Mode”, it completely hides all the icons and the menu bar from the screen.
It supports all the popular file formats like Docx, PDFs, plain text, HTML, etc. You can access it from any device, be it an iPhone, Android phone, iPad, Windows PC or a Mac computer.
Google Ads Tools
Pay-per-click (PPC) is one of the most commonly used marketing techniques to effectively market and sell products. But it takes a lot of efforts to design an effective ad copy and select the right audience to target and display your ads. The following tools can help you with all aspects of Google Ads (Google AdWords) marketing to run a successful campaign and increase your sales.
WordStream is an online advertising tool specially built for small to medium-sized businesses and digital marketing agencies. Wordstream provides step-by-step guidance on how to get more leads, customers, and revenue from your paid search campaigns. You can create, optimize, manage, and measure paid search campaigns across channels like Google Ads, Facebook, and Bing.
Optmyzr is the ultimate time-saving tool to manage and scale PPC ads more effectively using its easy to use platform. The software’s well-known one-click optimization feature suggests many recommendations for better paid search management. Besides, it lets you apply changes with one click and effortlessly manage campaign bids, ads, keywords, budgets of your Google Ads.
PPC BidMax is an automated Pay Per Click management software. This PPC tool helps you to efficiently manage your Google ads online advertising campaigns using one simple interface. PPC BidMax software helps you optimize campaign budgeting, keyword auto bidding, updating ad group status, creating ROI performance reports, and more.
Google Ads Editor is really a handy tool provided by Google to help you with certain PPC tasks. It is a free resource provided by the search engine giant that can help you with several bulk editing tasks of your Google Ads. It helps in increasing or lowering bids for a number of keywords, changing keyword match types on a large scale, copying entire campaigns to push to adCenter and more.
With iSpionage’s huge database, you can gain valuable insights related to PPC campaigns. Doing so enables you to enact powerful marketing strategies to counter your competitors.
It can help you in writing optimized ad copies to slash your cost per click and improve the conversion rates. iSpionage provides access to PPC and SEO keyword data from Google, Yahoo, and Bing.
Unbounce platform has been designed with the focus on creating, publishing and measuring your campaigns without any coding. With Unbounce you can send traffic to a promotion specific landing page to increase conversions. It lets you send the leads and data to the most popular CRM platforms. Unbounce comes with landing page, popup, and sticky bar templates that you can use to reflect your brand and capture new leads.
AdNabu is a cloud-based Google Ads platform that provides AI-based functionalities to help businesses manage sales and conversions. AdNabu lets you manage bids, product titles, and identify the most profitable products to optimize shopping campaign performance.
AdNabu includes channel analytics, multivariate testing, campaign segmentation, marketing automation, feed optimization, website visitor tracking, channel management, and more.
ClickSweeper is another useful PPC management software that offers control and automation in a powerful package. This cost-effective PPC management software optimizes your ads by bringing down the cost per click, improving the ad performance, and thus saving you valuable time. Its highly customizable bidding options allow you to set up complex bidding objectives that fit your campaign.
Facebook Marketing Tools
Facebook has been one of the most preferred platforms for marketers to promote their brands. Whether you are looking for growing followers or targeting new customers, the following Facebook marketing tools will help you to achieve all of your Facebook marketing goals easily and effortlessly.
Likealyzer is a free Facebook Page analyzer tool. To use this tool effectively, simply enter the URL of the Facebook page you want to analyze on its start page and click the search button. After a few seconds, it will provide you the page ranking, and a list of things to do to improve your Facebook page-score.
ShortStack allows you to create Facebook contests, promotions, giveaways, landing pages, and more in minutes that looks amazing and works flawlessly. You can get the most out of your promotions by using integrated campaign analytics and email analytics. Receive real-time insights into traffic sources, views, shares, and conversions.
AgoraPulse monitors keywords on Facebook, Twitter, and Instagram for your brand. In addition, it provides social media management tools to help you track and respond to posts and comments quickly and easily, by helping you maintain an active online presence.
DrumUp is social media management, content curation platform that connects with Facebook, Twitter, and LinkedIn accounts. It significantly reduces the time and effort you use to manage your social media presence. With DrumUp you will get daily fresh content recommendations and automatic scheduling option for multiple accounts in one go.
PostPlanner is a Facebook marketing app that helps page and group administrators to automate their Facebook property. There are tons of helpful features available in PostPlanner such as post queue and targeting, RSS feed automation, status idea engine, trending content and more.
Pagemodo is primarily focused on Facebook marketing. Its editor helps you to modify and enhance your Facebook pages by improving cover images, adding custom tabs, creating contests and scheduling posts. It adds auxiliary functionalities to your Facebook Fan Page with the purpose of converting more audience into potential customers.
Linkedin and Twitter Paid Marketing Tools
Using LinkedIn and Twitter along with other social media platforms could help your business achieve exponential growth and a bigger return on investment. Start exploring the following LinkedIn and Twitter marketing tools to get even more clicks, user engagements and exposure for your brand.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a sales intelligence software offered by LinkedIn. It is an advanced sales tool that aids organizations, sales teams, and individuals to build and nurture customer relationships on the network.
With LinkedIn Sales Navigator, you can reach the right customers by using the search and filter features. The application also provides actionable data and insights that pave the way for a deeper understanding of leads and prospects.
There are a number of LinkedIn plugins available that allows you to connect your readers to your LinkedIn profile. Some plugins allow you to connect readers to your personal profile page; some connect readers to your LinkedIn company profile page, and some plugins share content from your WordPress site with your LinkedIn community. For example, WP-LinkedIn, LinkedIn Profile Badge, LinkedIn Auto Publish, LinkedIn for Companies, etc. are a few of them.
SalesLoft is another sales engagement and conversational intelligence software. It allows individuals and teams to set and execute effective communications, with the goal of converting more target accounts into customer accounts. SalesLoft is designed to help organizations engage their audience in more relevant and authentic ways by real-time activity tracking.
eLink Pro is one of the popular LinkedIn marketing software. It connects you on LinkedIn with potential sales prospects, increases your professional network and grows your online influence.
eLink engages prospects on Linkedin and Twitter with sales professionals, recruiters, realtors, and anyone in sales and marketing. Use the power of eLink Pro for marketing automation combined with social selling, for becoming an influencer and driving deep professional networking.
Audiense is a Twitter marketing platform that allows you to analyze and engage with your Twitter audience. Audiense can be used to fetch in-depth information about a Twitter community and define a target audience.
Audiense lets you analyze the progress of a Twitter campaign and identify new followers, as well as key influencers. Audiense’s benchmarking tool can be used to compare the growth of an account to other similar accounts.
RiteTag finds real-time hashtags associated with words, phrases, and names that help you multi-schedule posts with them. RiteTag comes with Interactive Analytics Explorer. This shows the contents published recently with an associated hashtag, the number of influencers using that hashtag, how many times and when the hashtag is used the most, etc.
Followerwonk lets you analyze any Twitter account by discovering existing and potential followers, identifying them by location, sentiments, time of their tweets, etc.
Followerwonk helps you find and connect with the key influencers within your industry and compare your social graph to others. Besides managing your followers, this Twitter analytics tool helps you to get more targeted Twitter followers to increase conversions.
TweetDeck enables you to manage multiple Twitter accounts from a single dashboard. It is a reliable tool for businesses that are looking for organizing, managing, real-time tracking, and engagement capabilities.
TweetDeck is widely used by individuals, organizations, even large enterprises to manage and organize an unlimited number of Twitter accounts, monitor hundreds of Twitter lists, searches, hashtags and more.
SocialOomph is a complete social media marketing solution that automates tasks across multiple channels including Facebook, Twitter, LinkedIn, and more. Its features include; automatic direct messaging, auto follows new followers, content management, keyword filtering, post scheduling and more.
Due to its growing popularity, there are many Instagram marketing tools available on the internet to improve your marketing strategy on Instagram. Analyze your current approach and audience to create engaging posts with the help of the below-mentioned tools.
Iconosquare is a social media analytics tool built especially for Instagram. It is built to help brands and businesses manage their social media presence, from branding to conversations. Iconosquare can track the data about your followers, their location, number of likes and comments, daily follower gains, unfollows, etc.
Later is a social media scheduling software, initially was developed for Instagram. However, you can also use it for Facebook and Pinterest. It helps you to plan, manage, and schedule your visual Instagram posts and marketing campaigns. It allows you to schedule a month’s of Instagram contents in advance, so you can spend more time focusing on all the other things in your business.
SocialRank provides a way to find out more information about your followers on Instagram. With SocialRank, you can organize and filter your followers into specific and informative lists and categories. With these lists, you can find out the most valuable followers, most engaged followers, and which follower has the most followers themselves – all for free.
Sendible is an easy and well-designed platform to simplify the process of content creation for various social media platforms. You can take real-time control of multiple leading channels such as Facebook, Twitter, Pinterest, and LinkedIn – all within a single dashboard.
Tagboard enables you to search and collect public contents from social networks like Facebook, Twitter, and Instagram using hashtags. It is a superb solution for individuals, agencies, brands, and marketers. It comes with great features that include; tagboard live tool, keyword filters, and superior Hootsuite, Eventbrite, and Google Chrome extensions.
Crowdfire is an easy to use social media management tool that helps you manage all your social accounts in one place. Crowdfire comes with Twitter and Instagram manager, post scheduler, content curator and an analytics tool.
It helps you to curate, discover, schedule and share content at one go. It simplifies social media management for your brand and provides detailed insights for you.
Hashtagify is simple to use, yet gives powerful insights for your hashtag research. There are various types of hashtags available such as campaign, brand, product, target group, event hashtags, etc. Trending hashtags have the potential to boost your posts if they are relevant to your campaign and audience.
Once your e-commerce store is ready you have to think about the ways to market it. We have gathered the best e-commerce tools for you to boost your store’s profitability and get the head start in your niche.
To manage an e-commerce business you need to make sure about your active presence on major social media platforms. Buffer is one of the most popular social media management platforms for small to medium-sized businesses. It helps you to publish contents, engage with customers, and analyze their social media performance.
Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once.
Campaign Monitor is a very powerful tool to send personalized email to your subscribed customers and increase the chances of sales conversions. With a drag-and-drop email builder and beautiful templates, it lets you create and send branded, personalized emails to subscribers with ease.
Apart from email automation, Campaign Monitor provides optimization tools to help you track the effectiveness of your email marketing campaigns in real-time.
Optimizely provides tools to track engagement, clicks, conversions, sign-ups and more. The platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing in order to increase leads, revenue, donations, registrations, downloads, and user-generated content.
GTmetrix is an excellent tool if you need insights and complete reports of your website’s overall performance. This free tool provides actionable insights for page speed, browser caching, image optimization, HTML errors, performance scores of a website.
To market your e-commerce products online, you may use a few more tools like; MailChimp, Google Analytics, Canva, Buzzsumo, Moz Pro, etc.
Influencer Marketing Tools
One of the biggest challenges in influencer marketing is to choose whom and how to engage with. Finding the right social media influencers is the key to success. To help you with your influencer marketing campaigns, we have put together this list of reliable and highly effective influencer marketing tools.
Upfluence provides a complete solution to handle your overall influencer marketing needs. It lets you identify top influencers in your niche using advanced keyword combinations and filters like geolocation, social networks metrics, and languages. It manages your campaign performance and provides real-time data that includes; influencers’ latest posts, monthly visitors, and engagement rates on their blogs and social profiles.
FameBit connects your brand with various YouTube content creators based on your content requirements. This tool introduces you with producers, writers, and distributors who have a large audience base. Here you can choose the influencers you want to work with and build your brand’s credibility among millions of followers.
GroupHigh is a very helpful influencer marketing software that has both email outreach feature and influencer research tool. You can quite easily search for the relevant influencers in your industry by reach, location, social following, content, etc. It also allows you to review various promotional tactics used by different influencers such as referral links, giveaways, special discounts, sponsored posts, and more.
BuzzStream gives you complete access to the influencer’s online presence including their social media and website activities. It also features an amazing email outreach option that lets you create email templates within minutes and send them to your selected influencers. It helps you to set up automated follow-ups after sending emails else you can choose to get follow-up reminders.
Pitchbox helps you to get access to the most authoritative influencers in your niche along with their website URLs, social media profiles, and more. This tool helps you to create and optimize data-driven outreach campaigns. With its campaign tracking insights, you can refine your strategies for better outreach process and performance.
IZEA is a SaaS platform that automates influencer and content marketing for brands. It provides assistance for all aspects of content production and distribution. You can create lists of influencers who could meet your needs and publish posts on their blogs and social media accounts. It helps you to build, manage, and analyze your influencer marketing campaigns from a single dashboard.
Traackr primarily is an influencer relationship management software. Though it provides many other online management tools, the real focus of Traackr is helping small and medium-sized businesses to build lasting relationships with influencers. Using this tool, you can scale your influencer marketing campaigns with powerful analytics, valuable data-driven insights, and consistent monitoring.
TapInfluence offers influencer outreach, influencer search, analytics, and campaign management tool. It helps you in content creation, campaign monitoring, communication, review, and promotional processes. With TapInfluence, it is easy to discover influencers according to demographics and execute influencer outreach campaigns of any size.
Captiv8 helps you to connect your business with influencers and content creators who can promote your products or services through their website or social networking channels. You can review, edit, and approve influencers’ contents from a user-friendly interface.
Video Marketing Tools
Video marketing is one of the best and effective ways to engage your website visitors as well as drive traffic to your site. If you are looking for promoting your business through video marketing, check out these essential video marketing tools.
Filmora is one of the best video editing tools that helps you to create and edit your videos without any professional video editing skills. It allows you to add animations, GIFs, overlays, images, texts, and music on your videos. You can apply various styles, effects, and customize your videos as you need. Filmora is available for Windows, Mac, Android, and iOS devices.
Wistia is a professional video marketing software. Using wistia you can customize your videos with video editing and video hosting tools. You can make a uniform online presence of your brand, grow traffic to your website through video SEO, and increase leads and conversions to grow your business.
Powtoon is a popular animation video-making platform that you can use to create presentations, infographics, online ads, instruction guides, etc. Its user-friendly interface lets you create professional looking videos using its huge collection of royalty free images, voiceovers, short clips, soundtracks, backgrounds, moving graphics, etc.
VideoScribe is one of the high-quality whiteboard video creation platforms. It helps you to make professional animation videos using its various drawing and animation effects. You can add text, voice, images, etc. to the whiteboard canvas to present your message in a visual way.
Vidyard lets you create and manage your video library from a single dashboard. You can easily add your videos to the blog posts, landing pages of your website, emails or various social media profiles. It allows users to browse your videos by adding a custom playlist and helps you to measure the performance of your videos by conducting A/B split testing.
Using Viewbix, you can market your videos with banners, logos, integrated call to action (CTA) buttons to generate more traffic and conversion. This tool gives you the advantage of cross-platform distribution that ensures your videos look attractive on desktop, laptop, mobile, and other devices. It supports Facebook, YouTube, Vimeo, and other third-party videos as well.
With Wideo, you can create beautifully crafted animated videos from scratch using many of its readily available templates. You can add various kinds of background images, objects, text, sound, photos to make your videos entertaining as well as engaging.
Competitor Analysis Tools
Knowing your competitors’ strengths and weaknesses are the foundation of a good marketing strategy. These below mentioned competitor analysis tools you can use to benchmark your website against your competitors.
Similarweb is one of the comprehensive tools for competitor analysis. This tool helps you to find out your competitors’ traffic sources with a detailed break-up location wise. SimilarWeb provides insights on various website metrics including organic traffic sources, social media traffic, organic versus paid search traffic and more.
SpyFu is a cloud-based software focused on search marketing. It provides a number of search marketing strategies to successfully run online marketing campaigns. SpyFu provides valuable information on the most profitable keywords for both organic and paid marketing that are utilized by your competitors.
Alexa is another popular tool that helps you to analyze the traffic of your competitors’ websites. You just need to enter the URL of one of your competitor websites, and it will show their global traffic rank, the total number of backlinks, audience insights, search analytics, average page load time, and more.
Majestic is a popular competitor analysis tool for individuals, website owners, SEO agencies, marketing firms, and media analysts. Using Majestic, you can get updated data to analyze the performance of your competitor websites to become aware of their sites’ rankings and backlinks.
SE Ranking helps you to monitor competitors’ search rankings on various search engines and target specific regions. You can get detailed reports of their traffic forecast, average positions, and website visibility.
Owletter is a widely used competitor analysis tool that captures, stores, and analyzes email sent from a website. You can monitor your competitors’ emails and discover what strategy is working for them.
SpyOnWeb is a well-known tool that allows you to figure out the sites that belong to the same website owner. You can gather all the information about their IP addresses, Google AdSense IDs, Google Analytics IDs, and more.
Besides, you can use iSpionage and Moz as well to analyze your competitors’ websites.
UI UX Design Tools
With an abundance of tools available today, it has become easier to design and showcase your projects elegantly. There has never been a better collection of prototyping and wireframing UI UX tools out there. So let’s have a closer look at some of the best.
Axure RP is one of the best wireframing tools in the market. It is great for more complex projects that require dynamic data. With Axure, you can focus on mocking up projects that are more technical and require extra attention in terms of structure and data.
UXPin is an ‘end-to-end’ UX platform that comes with a powerful ability to create design systems. It serves larger design teams that need to work for the same styles and guides, saving time with product development by collaboration.
Marvel is another great prototyping tool when it comes to producing quick ideas and refining an interface. It offers a really neat way of building pages and enables you to simulate your design through a prototype. With some wonderful integration, you can insert your designs into your project workflow.
MockFlow is a suite of applications that are very helpful for a number of tasks in the project development process. Primarily, it is a good alternative prototyping tool for you to use, especially if you’re testing out some new ideas.
Fluid UI is an intuitive tool to build rapid prototypes and work up designs. It brings in some out-of-the-box designs to get you going with rapid prototypes. Once you upgrade to premium plans, it’s easy to assemble your own symbols with your preferred UI assets.
Proto.io is an incredible tool for creating prototypes from scratch to full-fledged designs. It provides detailed animations and custom vector animations too. You can start developing initial ideas with a hand-drawn style, then work them into wireframes and finish off with a high-fidelity prototype.
InVision Studio is relatively a newcomer in the market. Still, many UI designers prefer this tool to bring their dream designs to come true. This tool helps you to create beautiful and interactive interfaces with loads of features. You can create transitions and custom animations from a number of gestures and interactions.
Framer X is a really exciting design tool that is certainly worth a look for UI designers who want more from their tools. Using Framer X, creating interactions and prototyping is really easy. The best part is, there’s a strong community of designers behind Framer X offering UI assets and kits.
Figma allows you to smoothly compose and design interfaces. It provides a collaborative design tool where multiple users can work simultaneously on a project. This tool would be ideal if you have a live project where developers, designers, SEOs, and copywriters need to work on something at the same time.
Online Reputation Management Tools
If you have an online business, you have to figure out the best possible ways to actively manage your reputation across the web. Below given list of online reputation management tools will surely aid you to manage your online presence and optimize digital branding.
Google Alerts is a free tool to track mentions across the web. Using Google Alerts, you can identify trending topics and monitor all types of content related to your business. The insights from Google Alerts help you to adjust your reputation management strategy and act immediately as and when it requires.
Reputology lets you monitor business reviews published on various social media channels and review sites including Google, Facebook, and Yelp, etc. It is a perfect tool for any business that needs to monitor the review and ratings of the brand for multiple locations.
Social Mention is another effective tool that tracks brand mentions across the web and provides information on the sentiments towards your brand. It also shows how these sentiments impact your mention ratio and influence the number of conversations.
Reputation Refinery is a social media management software that scans millions of webpages including news, videos, images, blogs, etc. and lets you know if something matches with the keywords of your business.
BrandYourself is another popular ORM software for individuals and businesses of all sizes. It builds a free reputation report of your online performance so that you can check how your brand looks online.
With ReviewPush, you can have all the reviews about your business from multiple locations at one place. Its simple and intuitive dashboard helps you to perform a multitude of tasks such as review management, feedback, review response, etc. without any hassle.
Brandwatch scans brands’ reputation across blogs, forums, news sites, and social networks like Twitter, Facebook, etc. You can search social media data for the terms your visitors are using by categorization, charting, sentiment analysis, and other analytical features.
Mention identifies influencers who can drive interest and build positive sentiments toward your brand. It also lets you monitor how the brand performs across the web. You can track your campaigns and identify new coverage and outlet opportunities for your brand.
ReviewTrackers is an ideal solution for any business with multiple locations. It is a reliable and effective tool to manage online reviews published on popular review sites such as Facebook, Yelp, Foursquare, etc. Besides collecting reviews, it also tracks the performance of every store location using enterprise-grade tools and powerful reporting features.
Customer Relationship Management Tools
As your business expands you have more people than ever to keep track of. To solve this issue, you need a CRM. A Customer Relationship Management tool helps you keep track of everyone from suppliers to customers. Explore the following tools to manage communication effectively with your current customers or potential clients.
Hubspot CRM offers free sales and marketing tools that help you to increase productivity and improve customer experience. It allows you to track your company’s activities including managing contacts, company profiles, assigning and tracking deals, and handling all the important data from a single dashboard.
Pipedrive is best known for automated sales activities. It offers accurate reporting, analytics, and sales forecasting. It effortlessly integrates with leading service providers to help you achieve more in less time.
Zoho CRM helps you to improve your selling strategies and engage with potential buyers across different channels. It fetches customers’ engagement data and helps you decide how to strategize the raw data to improve your business conversions.
Insightly helps you to accelerate sales, and enhance project delivery across every channel. It comes with in-built project management tools, many customization opportunities and integrates easily with other third-party apps.
Nutshell is powered by a sales automation engine. It helps you to perform everyday tasks such as designing workflows, going through sales processes, specifying follow-ups, pursuing leads and closing the sales, etc. with ease.
Salesforce comes with a dedicated CRM package and dominates a large portion of the market. It provides a variety of unique services such as lead management, marketing automation, and team management combined with sales data control.
Apptivo is a simple yet effective CRM system that specializes in opportunity management. Using Apptivo, you can create a visual pipeline of all incoming deals and focus instantly on your most important prospects.
Conversion Rate Optimization Tools
Sometimes driving traffic to your site is not enough to grow your business. A high conversion rate is a must to generate more leads and sales for your business. Improving your conversion rate is a never-ending battle that needs to be continually tested and optimized. These following CRO tools will help you make your conversion rate optimization process easier.
AB Tasty is an all-in-one conversion rate optimization (CRO) software with advanced heat map and A/B testing capabilities. It provides multi-device user experience for mobile apps, e-commerce, and mobile-responsive websites.
ClickTale is a website user engagement platform to visualize visitors’ behavior and increase conversion rates with the help of heat maps and data analytics. Its key features include meta statistics, browsing session replays, and customer experience center.
If you want to grow your email list, reduce cart abandon, and above all improve the website’s conversions rate, then you need OptinMonster. Its features include geo-location targeting, targeted popup messages, cookie targeting, and more.
Woopra is a customer analytics platform that provides you with insights into the behaviors of your customers. It also allows you to have full access to real-time data across multiple devices, including web and mobile apps.
VWO is an A/B testing and conversion optimization platform with heat map capability for observing and recording actions of website visitors. It also helps you to collaborate with your team to prioritize testing ideas.
Kissmetrics is a powerful business intelligence and analytics tool that enables you to segment customers based on their behavior and website activity. It is also useful in measuring conversion metrics combined with real-time insights to create better marketing strategies.
Hotjar provides online analysis and a user feedback solution to track consumers’ behaviors. It offers advanced capabilities like heat maps, visitor recordings, conversion funnels, form analysis, and more.
Crazy Egg is a complete CRO software with advanced A/B testing and heat map tools to boost conversions. It allows you to get insights into the customer-behaviors and activities through interactive online analytics.
Lucky Orange offers an all-in-one CRO suite that allows you to see everything visitors did before they left your site. Its features include session recordings, form analytics, heat maps, live chat, and conversion funnels.
Though you can create a basic podcast episode using an application on your smartphone, your audience will appreciate a more professional approach. Luckily, there are many great tools that will take your podcast to the next level. These tools include; creating stunning podcast artwork, editing your episodes more efficiently, and sharing on social media.
Audacity is one of the most popular audio recording and editing tools out there. You can use it to make your own podcast recordings and episodes, combine clips, apply special effects and much more.
Auphonic is a web and desktop based application for podcasts, broadcasts, radio shows, and movies. Its key features include loudness normalizer, filtering, noise reduction, presets, batch processing, and machine learning.
Blubrry PowerPress is the most popular WordPress podcast plugin available for WordPress websites. It automatically imports podcast feeds from SoundCloud, BuzzSprout, PodBean, LibSyn, Squarespace or other services.
Podomatic makes things easy to reach a massive audience with free podcasts, customizable embedded players and promotional tools. It features the world’s largest directory of independent podcasters including talk shows, DJs, educational programs, and more.
SoundCloud is the world’s most popular audio distribution platform. It allows podcasters to collaborate, promote and distribute their episodes. To podcast online you can provide external links within Soundcloud to your website, iTunes, Bandcamp, or any other platform.
Spreaker is one of the leading platforms for creating, distributing, and listening to live and on-demand audio shows. You can stream your own content, interact with listeners, and build a network of fellow-broadcasters.
BlogTalkRadio features thousands of talented experts podcasting on every topic from politics to current affairs, marketing to health and finance. It provides a broadcasting option for hosts and podcasters to broadcast live show with guests and callers.
Infographic is a creative way to depict a thousand words using a picture. Today, it has emerged as one of the most popular forms of content marketing in the contemporary digital world. Let’s take a look at the best tools available online to create infographics without much effort.
Easel.ly is designing software that allows you to create infographics easily. It offers access to images, charts, icons, illustrations, as well as professionally-designed templates.
Infogram is a drag-and-drop designing tool that lets you create infographics, charts, and other graphics easily using its intuitive interface. Infogram also features team collaboration and interactive data visualization functionalities.
Piktochart is another professional designing software that allows you to create infographics, posters, presentations, and more. It features image upload, template customization, and design collaboration among others.
Venngage is another well-known infographics tool that aids you to create infographics, charts, social media visuals, and presentations among others. It also offers a wide range of customizable designing templates.
Visme is an online designing solution that helps you to create, share, and publish visual stories in the form of engaging presentations, infographics, etc. It features object animations, pop-ups, as well as lets you add links to websites and social networks.
Be Funky is a popular photo editing software. It keeps things simple by allowing you to start editing photos in a snap. The photo editor offers cool layouts with numerous effects that make pictures look enhanced and attractive.
You may additionally use Canva to create your next infographics.
Affiliate Marketing Tools
As an affiliate marketer, today you aren’t just competing with other affiliate marketers, but you are competing with multi-million dollar publishers and marketing companies. To win this battle, you need a robust set of marketing tools. Check out the below tool that can boost your affiliate marketing business and make your life a little easier.
Clickmeter is a web-based marketing tool that enables you to monitor, compare, and understand your marketing campaigns. You can discover how many people visit a certain page of your site, where they are located and how interested they are in buying your affiliate products. It also lets you generate a comprehensive report about their status.
In addition to Clickmeter, you may also use tools like Buffer, Google Analytics, SemRush, Ahrefs, Buzzsumo, Coschedule, Google keyword planner, Canva to analyze, plan, design, optimize, and monitor your affiliate marketing products and growth.
Blogging is an art, and you need the right blogging tools to make your art rise and shine. This following set of blogging tools lists resources for all types of bloggers; professional, part-time or beginner.
Evernote is a project management software that allows you to organize projects, capture notes, and collaborate with teams across platforms and devices. Its features include web clipper, auto-sync, document scanning, and more.
Pixabay is a repository of outstanding copyright-free images. You can find out millions of stunning photos, illustrations, and videos here. Use them for commercial purpose without asking for permission or giving credit (though it is recommended) to the artist.
Readable is an innovative readability score checker designed to help marketers, copywriters, and bloggers to improve the readability of their contents. It utilizes different factors including sentence length, average word length, syllable count, word familiarity, keyword density, and sentence complexity to measure and deliver accurate readability scores.
Apart from these, you should also use Buzzsumo, CoSchedule Headline Analyzer, Google keyword planner, Grammarly, Hubspot’s Blog Topic Generator, Hemingway Editor, etc. for blogging.
Lead Generation Tools
There are a lot of different ways to generate quality leads for your business. Email marketing, social media, cold outreach, and inbound content marketing are all viable options for generating potential leads. The below-mentioned lead generation tools will help you to become successful based on your marketing goals.
AeroLeads is a B2B (business-to-business) lead generation and prospecting solution that helps you to find business email addresses and contact details. You can purchase AeroLeads as software to find leads manually. Else avail the premium service that the company offers where they automate the entire process.
Lead Forensics is a popular lead generation software specially designed for B2B companies. It facilitates you to capture the contact information of your website visitors with the intention of converting them into paying customers.
Marketo is a marketing automation software with a range of capabilities that can fulfill the needs of all business sizes. Some of its features include lead nurturing, email marketing, SEO, social media marketing, landing page building, and analytics.
Leadpages is a drag-and-drop landing page builder that helps you to create professional-looking sales pages without any coding knowledge. It aids you to get more qualified leads with optimized landing pages, easy-to-create ads, and online marketing apps straight from the Leadpages’ dashboard.
Prospect.io is a robust email marketing software that provides tools for lead generation, sales, and marketing automation. Its features include drip campaigns, open and click tracking, unlimited templates, and more.
Besides, you can use OptinMonster, Pipedrive lead generation tools to capture quality leads.
Website Audit Tools
Auditing websites and marketing processes require a lot of time and resources to work day in and day out. It demands a lot of attention to details as the auditor may have to go through hundreds of webpages. For this sole purpose, below listed website audit tools will help you to identify the problems with your website seamlessly.
Google search console
Previously known as Google Webmaster tool, is a free resource from Google that shows how search bots crawl and index your website, and how they appear in search results. Google Search Console provides deep insights about broken links, page load speed, indexed web pages, structured data markups, keywords, backlinks, etc.
Found SEO Audit tool
Found SEO Audit tool is a powerful tool to find and solve SEO related errors. You just need to enter the URL to get an instant report, based on three main sections; technical optimization, on-page parameters, and backlink analysis. You can also download the report in PDF format for future strategies and planning.
Woorank provides comprehensive website reviews as well as personalized tips for boosting traffic, leads & sales. It covers SEO, social media, mobile rendering, backlinks, SERP ranking, and usability optimization.
Deep crawl reviews several aspects of your website, including index status, technical SEO, and on-page elements. As a web-based crawler tool, DeepCrawl can handle millions of URLs at a time, making it great for larger websites. It also provides you reports about your competitors based on their content quality, site structure, social media marketing, and more.
ScreamingFrog, Moz, SE Ranking are a few more site audit tools that you can use depending on your budget and needs.
Website Heatmap Tools
Traditional analytics tools provide you information like how users came to your site, what pages they view, and how they navigate from one page to another. Heatmap tools offer visual analytics of page areas your users click, look, engage, and scroll. The following Heatmap tools will help you to understand usability issues with your website and optimize it for better user experience and sales conversions.
Mouseflow is a session replay tool that enables you to watch how people use your site and identify the most engaging points to increase the conversion rates. Its key features include heat maps, form analytics, funnels, and more.
Inspectlet is basically a conversion rate optimization (CRO) tool that specializes in user experience analysis. It is designed with advanced features such as heat map, session recording, A/B testing, form analytics, and more.
SessionCam is a website optimization tool that aids you to improve visitors’ experience and boost sites’ conversion rates. It is armed with advanced analytics tools, session replay, heat maps, conversion funnels, error detection tools, and more.
Ptengine is a web analytics and heat map software that helps you to turn website visitors into conversions and sales. It provides advanced features like in-depth segment, conversion funnels, event tracking, page groups, and more.
Additionally, Crazy Egg, ClickTale, Lucky Orange can be used as well.
Artificial Intelligence and Machine Learning Tools
Artificial intelligence (AI) and Machine Learning (ML) technologies are quickly transforming almost every sphere of our lives. Because of these rapid advancements, massive amounts of tools and resources are dedicated to accelerating the growth of these technologies. The following AI & ML tools you can use to take your marketing to the next level.
Caffe is a C++ based framework that has a useful Python interface. It supports feedforward networks and CNN’s. Caffe is great for training models and for perfecting existing networks without writing any additional coding, and image processing.
TensorFlow is created by Google and written in C++ and Python programming language. It is considered to be one of the best open source libraries for numerical computation. Various reputed companies like Dropbox, Uber, DeepMind, Airbnb, etc. have leveraged this framework for their projects. It is extensively used in voice and image recognition, and text-based apps like Google Translate.
Apache Mahout’s primary goal is to build an environment for quickly creating scalable machine learning applications. The major features of Apache Mahout are- environment for building scalable algorithms, development of new Scala + Spark and H2O algorithms, and Mahout’s Hadoop MapReduce algorithms.
If your core programming language is Java, then you should definitely take a closer look at Deeplearning4j. It’s an open-source, commercial framework written mainly for Java and Scala. It offers massive support for different types of neural networks like RNN, CNN, RNTN, or LTSM. It comes with a lot of potential in areas like; natural language processing, image recognition, fraud detection, and text mining, etc.
Apache SystemML tries to address system programming and automating the project. SystemML compiles scripts are written in Declarative Machine Learning language into the mixed driver and distributed jobs. DML’s syntax closely follows R, thereby minimizing the learning curve to use SystemML. SystemML can be run on top of Apache Spark, where it automatically scales your data, determining whether your code should be run on the driver or on Apache Spark cluster.
H2O is a machine learning automation platform to create models without requiring pro-level expertise. The platform is designed especially for corporate users who want to prepare data, calibrate different parameters and define the optimal algorithms for dealing with their industry-specific problems related to machine learning.
MLlib is Spark’s machine learning library that makes practical machine learning scalable and easy. It provides common learning algorithms such as regression, clustering, classification, collaborative filtering, feature extraction, selection, tools for constructing, evaluating, and tuning Machine Learning pipelines.
OpenNN is a software library written in C++ programming language for advanced analytics. It implements neural networks and the main advantage of OpenNN is its high performance. It is constantly optimized in order to maximize its efficiency. Some of its typical applications are marketing and business intelligence, health care, and engineering.
Open Neural Network Exchange (ONNX) is an open ecosystem that empowers AI developers to choose the right tools as their project evolves. ONNX provides an open source format for AI models, both deep learning and traditional ML. It executes an extensible computation graph model, built-in operators, and standard data types.
Chatbots are basically AI software that are capable of carrying on conversations with humans. You can find these chatbots in apps, on messaging platforms, and on websites to provide handy information to the customers whenever they need it. Below listed chatbot creation tools can help you steer your prospects through the sales funnel with ease, right from initial chats to final conversions.
Chatfuel is a bot-building software that offers individuals and enterprises a single and centralized platform to create AI conversational chatbots. Its features include simple editing tools, multi-user accounts, neuro-linguistic programming (NLP) as well as seamless third-party integration and analytics technology. With Chatfuel’s editing tools, you can design chatbots easily without prior knowledge of coding or programming.
API.AI is a machine learning platform that makes it easy for developers to design and integrate intelligent, robust, and conversational chatbots into mobile and web applications. It features a Natural Language Understanding tool to design unique conversation scenarios, corresponding actions, predefined knowledge packages including weather, news, flight schedules, booking and much more.
Smooch is a software development kit that aids you to add chat features into applications and webpages. The flexible SDK and Smooch’s REST API allow you to build customized messaging tools for your website efficiently. Smooch features dedicated SDKs for iOS and Android devices. Smooch acts as a chatbot connector that bridges your business apps with your everyday messenger apps like Facebook Messenger, WeChat, etc.
Botsify helps you to create artificial intelligent conversational chatbots without having to code or program. The software works on multiple platforms including website and Facebook messenger. Botsify provides many integrations within the chatbots like Google search, Shopify, Zapier and more.
ChattyPeople is one of the best chatbot platforms for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople, you can create a Facebook messenger bot both quickly and easily, without any coding skills. You can make a simple bot answering customer service questions and integrate them with e-commerce platforms like Shopify.
Flow XO enables you to create chatbots without having to learn any coding. Using its easy-to-use drag-and-drop editor, you can create logical workflows and connect your chatbot to a platform of your choice. Its hosting and management features make it one of the best AI chatbot platforms. Flow XO integrates with a large number of third-party applications. You can create chatbots that integrate with services like Google Sheets, Twitter, Salesforce, and more.
MobileMonkey helps you build chatbots to take your Facebook Messenger marketing to the next level. You can use it to manage a number of lead generation activities such as chat blasts, drip campaigns, and list building. It also allows you to automate the customer service by providing the answers to frequently asked questions at any time, seamlessly.
ManyChat helps you to create Facebook Messenger chatbots easily for sales, marketing, and support. Its visual drag-and-drop bot-builder allows you to set up a Facebook Messenger bot in a very short time. It also provides you with a set of tools to help you grow your Messenger audience and it helps you broadcast your messages effectively. You can also automate your Messenger marketing and send messages based on time or certain user actions.
MEOKAY is one of the top chatbot creation tools to build a conversational Messenger bot. It makes things easier for both skilled developers and beginners to create chatbots with a series of easy to follow steps. Using MEOKAY, you can create, link and launch your brand new chatbot within minutes.
Over to You
Now that you have finally gone through the complete list of digital marketing tools, I hope you get an opportunity to use several out of this long list of tools for your upcoming project. Of course, there are tons of other internet marketing tools out there to tackle your marketing problems and reach your objectives. But these tools are some of the best that many bigwig digital marketers incorporate in their workflows. You just need to decide which tools work best for your company structure and business goals.
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