10 Most Fascinating and Powerful Video Marketing Tools for New-Age Digital Marketers

video marketing tools

Attention! The following paragraph is a bit about human psychology! Don’t fret; we’ll not deviate too much. But just take a minute and ask yourself, would you prefer reading a couple of too long paragraphs over watching a three-minute short video on the same topic?

Well, exceptions aside, I know the answer is negative! Most people will simply skip the text if there’s a cool video available explaining the same thing. Avid readers don’t mind, but the fact is more concrete than fiction, which says your percentage is quite low nowadays!

That’s exactly why you need to focus on video marketing in context to your business and services. In fact, today, it is one of the most talked-about aspects of digital marketing globally.

So, how do you start?

I am sure you have already seen tons of videos on the internet, some from your competitors, and some from others that completely blew your mind. But are you still clueless about how to start creating videos and marketing them on the internet to multiply your sales and revenue?

Just read this blog post through till the end, and you’ll get to know the top 10 best video marketing tools you ought to know about!

From tools for developing content ideas and creating storyboards to presenting awesome eye-catching videos to sway your customers, this post covers them all.

So, let’s begin!

10 Most Fascinating and Powerful Video Marketing Tools

  1. Powtoon
  2. Wideo
  3. Filmora
  4. Biteable
  5. Vimeo
  6. Viewbix
  7. Shakr
  8. Vidyard
  9. Wistia
  10. Videoscribe

#1. Powtoon


First up on the list, we have Powtoon.

When we talk about easy to use video marketing tools, this one comes right among the top ones. This is one of the most fun-to-use video software out there with which you can make eye-catching, attractive, yet intuitive video presentations in a matter of minutes.

Be it marketing, HR, IT, or education; this one video application comes highly recommended and preferred across all domains. Mind you, Powtoon is not just for office work, but it is also a wonderful tool to use for your personal presentations, educational projects, and whatnot!

Now let’s look at some of its compelling features.

  • Video marketing is all about making your customers aware of your product and explaining the perks. Powtoon is a champion in this case.
  • Easily create engaging videos that can surely make a long-lasting impact on your customers.
  • It comes with a WYSIWYG editor for ease of video making and gives you features like offline presentations and screen sharing.
  • A huge library of images and hierarchical views gives you a wide array of resources to use.
  • Easily import and export data from the application and collaborate seamlessly with a set of advanced in-built tools.
  • From creating situational templates for your project to editing the videos as per the content strategy and script, this tool is a complete all-rounder!
  • Drag and drop facility and two-factor authentication are some of its special features.
  • Even if you sign up for the free plan category, you can still make a compelling 3-minute video.

#2. Wideo


Next up, we have Wideo. If you are looking for helpful video software to make marketing and promo videos with zero hassle quickly, then this is the one for you. Wideo is a video animation software that is versatile at its core!

Time is money, and that’s why with Wideo, you can set yourself up in no-time. Thanks to its built-in templates, you can come up with your own creation in a jiffy! Also, if you want to create videos with unique characters and top of the line animations, then it has a lot in store for you.

Now let’s look at some of its compelling features.

  • With this application, you get no less than 80 built-in templates to choose from and work upon.
  • Thanks to its seamless drag and drop interface and animation speed control, it’s one of the most fun applications out there for video making.
  • You have templates for different scenes, tools to embed videos, and even spell-check feature, in case, you need to rectify something to make it perfect.
  • Easily share your created videos on YouTube from the Wideo application itself.
  • Also, you have a keyframe removal option and object search facility to make the project easier.
  • Although you won’t get any free plans with Wideo, however, you get a free trial period of 7 days.
  • If you want to do promotions for personalized brands, then there is nothing better than this.

#3. Filmora


If you are a beginner and looking for a cool application to start video marketing, then Filmora can be your life-saver. Here you’ll get a ton of different styles, techniques, and effects to customize your videos.

This tool is perfect if you want to skip the intricate part behind video making and get on with the fun part, i.e., video editing. Even without going through the basic functions, you can quickly start creating content. Intrigued? Want to know the features?

Okay, let’s look at some of its compelling features now.

  • This is one of the very few tools out there, which comes with advanced text editing. Along with that, you get video stabilizers and even split-screen features.
  • When it comes to video effects, this one is a champion. From color grading presets to the blurry mosaic effects, you get them all.
  • It comes with 4K video editing support. Needless to say, the sky’s the limit with Filmora.
  • Easily remove all the unwanted noises from the video and separate your audio for the mixing job.
  • You can create multilayered video clips with Filmora, and thanks to features like Chroma Key, you can create stunning backgrounds for your videos.
  • You can also control the speed of the video and edit them better with frame by frame preview.
  • They have different pricing plans for individual users, businesses, and even educational purposes. To avail that one has to fill out a form and contact their support team.

#4. Biteable


Speaking of tools to make professional video presentations and leave out Biteable – that’s impossible! Biteable is one of the most preferred applications out there to create compelling and engaging video content.

It has thousands of templates already installed, and it allows you to make videos faster and sell them like hotcakes. If you opt for its premium pricing plans, you are provided with a barrage of fantastic tools. Needless to say, these powerful features can make your video campaigns to shoot through the roof!

Nevertheless, Biteable’s other moderate plans are also useful enough to make videos and leave an impact on your audience.

Now let’s look at some of its compelling features.

  • The best part of this app is speed – it helps you create videos just like that! Spend a few minutes, and you have a biteable content ready!
  • Let your creative juices take over you – choose a style and a path, and you will have the relevant content ready for you.
  • Just choose, create, and share instantly everywhere with your audience.
  • With this app, you will never run out of resources. With a library as vast as holding 85000+ Shutterstock clips and animations, what could possibly be needed more!
  • You can upload your own photo and customize your content with an elegant touch of personalization.
  • Posting your creations on your social media channels using Biteable is just a matter of a few clicks.
  • This application offers you one free trial, and three paid pans to explore your prowess and make the best content possible.
  • If you love the easy way of making videos with pre-installed templates for your professional presentations, then create a biteable account today!

#5. Vimeo


Next, we have Vimeo on the list. If you want to emphasize on branding through video promotion, then you need this tool in your kitty. This is a video distribution tool, unlike any other, and it has features that are unmatched in the industry.

Vimeo arguably has the fastest embeddable player and that too without the interruption of annoying ads. Thanks to its advanced analytics, you can keep an easy track of your audience and the views. You can even invite your other team members to join in and collaborate with you. Now, what can be better than that!

Let’s look at some of its powerful features.

  • Here you can get an unparalleled video quality. Plus, it is an application that specializes in video management and collaboration.
  • You get a huge storage space to easily store all your work and ensure their safety with reliable privacy settings.
  • As I mentioned earlier, thanks to its boatloads of helpful tools, collaborating with your team at the post-production stage is easier than ever.
  • Monetizing your videos is a very important part of video marketing, and this tool offers a bunch of features for that.
  • You can even perform lead-generation with the help of Vimeo.
  • To put the videos in the best possible space, you can even incorporate email marketing and social sharing through this app.
  • Take the help of Google Analytics as well to track advanced stats of video
  • You can automatically archive your work and even get round-the-clock customer support.

#6. Viewbix


If you are a result-oriented person, then I suggest you opt for Viewbix. This is a tool very much popular for giving accurate results to your video marketing efforts. To create engaging video content, you need to understand the pulse of your audience in the first place – and Viewbix allows you to gauge the topics that are becoming popular among the users.

With this, your company can better reach the audience and create content that will push your services to achieve higher boundaries. All of this will eventually bring you more traffic to the website.

Let’s look at some of its extraordinary features.

  • Easily add more features to your videos using apps and photos to make the video more interesting.
  • Make the videos absolutely compatible with every platform across all devices.
  • Thanks to this tool, you can easily link your content directly to your player.
  • To promote your videos, you can add coupons through this tool and see a swell of visitors in your mail-list.
  • You also get helpful analytics to take actionable strategies and integrate other methods to increase the reach.

#7. Shakr


An ideal video marketing tool should be able to help you irrespective of the size of your business. Right? Well, that’s exactly what Shakr can do for you. This is one of the most competent video management tools in the market for all types of businesses.

With Shakr, you can create and edit your own video content and perform marketing at the highest level. It comes with a cool set of features to leave a mark on the market with your content. Also, sharing your content with the world through social media is now easier than ever with Shakr!

Let’s take a closer look at its features.

  • It allows you to do video duplication and brand overlay.
  • Thanks to Shakr’s privacy settings, you can easily share content on social media without a worry in the world.
  • Make cool yet business-oriented videos with a bunch of powerful features. Also, Shakr’s customized templates and designs allow you to be super-creative without making any compromises.

#8. Vidyard


Apart from just being a tremendously powerful and effective video making platform, Vidyard is so much more! It can additionally work very well as a competent online business platform. It is a one-of-a-kind tool that comes with a CRM to monitor the customers and their preferences.

As a video marketing tool, you can seamlessly upload and download videos and enhance them as you need. You can make your videos compatible with every device, and every browser exists.

Now, let’s check out its features.

  • Create next-level videos with improved CTAs and stunning 4K resolution.
  • You can also craft 360-degree videos for better engagement.
  • Adjust the speed of the video and even use the tools to make it more relevant for a given event.
  • You can also integrate the analytics to get the necessary insights about the video campaigns.
  • It allows access to multiple players through multiple accounts without disrupting the encoding rates.
  • It offers seamless video collaboration with your team and access to a secured hosting platform.
  • One-of-a-kind platform with a full set of CRM tools.

#9. Wistia


Wistia is a versatile tool in the true sense of the term. This is the perfect tool for video making as well as hosting. The best part is that you can even perform video SEO from this tool itself.

It’s a twin combo of marketing tools with video customization – the best of both worlds. While on the one hand, you can make engaging video content; on the other, you can use them to generate leads and increase traffic to your website.

Let’s take a closer look at its features.

  • It features a completely customizable player that can be accessed from everywhere seamlessly.
  • Wistia comes with helpful analytics and embedding options for videos.
  • Sharing your content with the audience is just one click away.
  • It also allows you to check the viewing trends of your customers.

#10. VideoScribe


The last tool on the list is a very user-friendly yet effective video making platform. VideoScribe is very popular for providing excellent whiteboard animation and video content. These animations can work as a sure-fire way to engage your audience.

With its barrage of features, you just have to let your imagination run wild, and you can create almost anything you envisage!

Let’s take a closer look at its unique features.

  • With this, capturing the attention of your new and repeat customers is easier than ever.
  • Influence and engage your customers with the videos and create a buying spree among them.
  • It offers a huge stack of 500 plus images to choose from for your videos.
  • It comes with a music library as well, from which you can take samples for your videos. These samples are available offline, as well.
  • You can adjust the resolution of your video and save it online for future use.
  • It comes with different pricing plans and packages for teams with varying sizes.

Final Words

No less than 87% of marketers out there heavily invest time and money in video marketing these days. And you know what – sometimes it’s fun to run with the pact!

Actually, in this case, following the same strategy can be quite lucrative for you as well. According to an independent study conducted by Cisco, there has been a staggering 64% increase in video-watching population among the total internet traffic from 2014. Now, that’s indeed a hefty data you need to benefit from.

I believe, with the list of video marketing tools mentioned above, you can get started with your video campaigns in no time, even if you have almost little to no idea. And the best part is, some of them are absolutely free or cost very little. They are just perfect for getting some hands-on experience before you take it to the next level.

All you need to do is, put yourself in your customers’ shoes and think like a creative genius!

So what’s your favorite video marketing tool? Share your story with us, and it will help numerous new video marketers and business owners out there.

Also, did we miss out on anything? Leave your feedback on that part as well. We would love to hear from you on how we can make this list of video marketing tools better.

Till then, best of luck, and let your creative ideas go wild!

Disclosure: This blog post doesn’t contain any affiliate links.

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