Top 20 Influencer Marketing Tools for Brands and Millennial Digital Marketers
Marketing gives you new leads; influencer marketing gives you credibility! Too complicated to understand? Let me break it down for you.
Believe it or not, the first question any new customer might ask themselves upon seeing your product is, “will it be worth using?” It’s the credibility of your brand that convinces your customers to subscribe to or purchase its products. This is where influencer marketing comes into the picture!
This will shift your marketing campaign to the next gear and give your brand the exposure to get a loyal clientele around the globe. But do you have the time to manage all this? Well, assuming you manage all the other aspects of your business and are running short of time, a few best influencer marketing tools can make your life easier.
In this blog post, I have listed 20 super-helpful influencer marketing tools that can get your campaign up and running! From connecting with the right influencers to harnessing the power of their social influence for your own benefit, these tools can do all!
Sounds good? Then let’s get started!
Top 20 Influencer Marketing Tools
- BuzzSumo
- BuzzStream
- GroupHigh
- Hunter
- HypeAuditor
- NinjaOutreach
- Upfluence
- AspireIQ
- Awario
- FollowerWonk
- GRIN
- Heepsy
- Klear
- Pitchbox
- Alltop
- BrandSnob
- BrandWatch
- Crowdfire
- Discover.ly
- Dovetale
1. BuzzSumo
Starting off, we have Buzzsumo as the first super-handy influencer marketing tool on the list. It can help you achieve the perfect juxtaposition of major influencers and content analytics.
With Buzzsumo, you can easily get to know what type of content is getting the maximum amount of shares and also the influencers posting such popular content. But that’s not all; it has a lot more to offer!
Features of Buzzsumo influencer marketing tool:
- Connect with influencers who can make a notable difference to your brand quickly.
- Find the best possible hashtags and keywords to increase the visibility of your brand, and also locate relevant influencers.
- Seamlessly team up with similar content creators (bloggers, journalists) like yourself.
- Get the best leads and devise the most successful strategies as per your audience.
2. BuzzStream
Next up is BuzzStream. Much like its close namesake, this tool can also help you locate the best niche influencers for your brand and determine the right strategy.
With this amazing influencer marketing tool, you can have a comprehensive idea about a particular influencer’s social media clout and engagement. Just search with a few keywords, and this tool will give a list of top relevant influencers. Then simply use the filters like language, country, etc., and funnel it down to the best choice.
Features of BuzzStream influencer marketing tool:
- Buzzstream gives you a set of unbelievable features to increase your brand’s outreach in leaps and bounds.
- Effortlessly create email templates and send them to your prospective influencers.
- This tool can automatically follow-up the email threads and even notify you whenever your attention is required in the process.
3. GroupHigh
GroupHigh is an all-in-one influencer tool for you and the third in our list. Apart from easy search options for finding the best influencers, you can get a ton of cool brand-outreaching features.
Thanks to its huge active user-base, searching for the top influencers in a certain niche is an easy-peasy game. Just filter them with content, social following, and so forth, and voila – you have your best list of influencers!
Features of GroupHigh influencer marketing tool:
- With this tool, effortlessly understand the most potent methods of promotion like sponsored posts or free-giveaways.
- The tool makes managing all your influencers seamless. Just add them to this platform and stay connected with all of them through this one tool.
- It allows you to create your own list of influencers and send them customized emails to attract their attention to your brand.
4. Hunter
Want to find the email addresses of your targeted influencers? Hunter makes it super easy for you. Just enter any domain name and let the tool do the magic – with advanced features, it will help you uncover the email addresses related to that domain.
It can also help and suggest you with the email addresses of influencers who can be of particular benefit to your brand or business. Looking to find the right person to do guest blogging for you? Well, guess what, just enter a relevant name of a person or an organization and the best possible result will be hunted down!
Features of Hunter influencer marketing tool:
- Easily check and validate any email address you have.
- Thanks to the Hunter.io browser extension feature, you can just visit a website, and the tool will automatically fetch the valid email addresses attached to that domain in just one click!
5. HypeAuditor
Want to increase your brand’s reach on Instagram and Youtube? Well, then you need HypeAuditor! It has a huge database of active influencers of no less than 10 million, plus easy filters like location, language, category, etc. that makes it super-convenient to funnel down the best influencers for your brand.
If you wish to do a much more refined search, then this tool lets you do that as well. Get the most relevant results based on engagement, quality of audience, rate of growth, and even the average number of views a post might get.
Features of HypeAuditor influencer marketing tool:
- Find the influencers who are perfect for your brand. This tool can even suggest the names of influencers who have previously been associated with your competitors.
- It also lets you monitor the success and progress of any campaign. Thanks to its in-depth reports, you can get the necessary data insights to ameliorate the campaign further.
- Lastly, you can also get valuable information about the audience breakdown. Easily track the growth of followers, changes in engagement, and the performance of your content in general.
6. NinjaOutreach
Next up, we have NinjaOutreach, which is one of the most powerful all-rounder tools used for influencer marketing. With this at your disposal, you can instantly access a minimum of 25 million social media influencers and bloggers.
This tool will help you locate influencers who are aligned to your niche – just type in the keywords, and the easy filters can give you the best possible results in a jiffy.
Features of NinjaOutreach influencer marketing tool:
- Seamlessly create automated email campaigns to improve the outreach of your products or services.
- With a plethora of customized templates, you can send personalized messages to all of your influencer contacts.
- It also lets you maintain the follow-ups automatically.
7. Upfluence
Looking for a competent application to take care of all your influencer marketing requirements? Then Upfluence should be at the top of your priority list.
From zeroing in on the best influencers for your business to monitoring the performance of your campaigns, this tool caters to all! With a database as vast as of one million influencers, finding your perfect influencer is made easy with its super-smart filters.
Features of Upfluence influencer marketing tool:
- Access the statistics of important parameters like the latest posts, rate of engagement, and the number of monthly visitors to their respective blogs, on a real-time basis.
- Easily contact all your influencers as this tool will help you discover their contact details in just one-click.
- Lastly, with Upfluence, you can also check when your emails are being opened and where the most amount of engagement is taking place.
8. AspireIQ
Next on this list is AspireIQ, which is a perfect tool to monitor all the facets of your influencer marketing campaigns. It gives you a wonderful set of features to improve and strengthen your relationship with the influencers.
Features of AspireIQ influencer marketing tool:
- It’s the perfect tool for searching relevant influencers within your database and accepting requests from registered users.
- The tool itself will help you manage the entire engagement aspects and performance.
- Get reports about the performance with relevant metrics.
- If you wish to instill some creativity in your marketing, then this influencer marketing application is the best fit for you.
- It is made to work brilliantly for businesses of all shapes and sizes.
9. Awario
At the outset, Awario might just proclaim itself as a tool for social media and web monitoring. However, it also offers some brilliant features that can improve your influencer marketing endeavors to a great extent.
In fact, this is one of the most effective tools out there to search for the best influencers based on your niche. You can also strike the right chord with them and improve your relationship significantly using Awario.
Features of Awario influencer marketing tool:
- The tool lets you determine the best keywords to search for the leading influencers in your targeted market.
- You can also use individual networks to funnel down the search even more.
- Without wasting much time, you can set up the campaign and even ask them to do guest blogging for you.
- This influencer marketing tool is perfect for platforms like Facebook, Twitter, Instagram, YouTube, etc.
10. FollowerWonk
If you wish to use your Twitter profile to do wonders for your brand, then FollowerWonk is the tool you need. It allows you to discover the best keywords for your Twitter bio information. Besides, whenever a similar keyword appears in a bio, this tool can instantly locate that Twitter handle and quickly determine if he/she is an influencer in the respective field.
Features of FollowerWonk influencer marketing tool:
- Get to know the best influencers with the most authority in a specific industry.
- The tool also allows you to check out the influencers associated with your competitors.
- Find influencers who can gel with your business perfectly. This tool is here to make the perfect match between your business and its right exposure.
11. GRIN
If you have an e-commerce website and are looking for the best possible ways to use influencer marketing, then GRIN is here to help you do that! In fact, this is one of the widely popular influencer marketing tools amongst e-commerce brands globally.
Features of GRIN influencer marketing tool:
- You can seamlessly integrate this influencer marketing tool with popular e-commerce applications, including Shopify, Magento, WooCommerce, etc.
- It also allows you to track the ROI of your influencer marketing campaigns.
- Perhaps the most ideal tool for B2C e-commerce brands to uplift their influencer marketing outputs.
12. Heepsy
Want to engage artificial intelligence in your influencer marketing campaigns? Then Heepsy is for you. With its smart AI technology, the tool can instantly connect your brand with the best niche influencers in the market.
You get a huge database of no less than 7 million influencers, yet funneling down to the most resourceful ones, is a piece of cake! You can further make your search more refined with advanced filters like rate of engagement, demographics, and more.
Features of Heepsy influencer marketing tool:
- Access the authority and engagement stats of the influencers you target.
- Analyze myriad aspects of the campaign, including content, growth of followers, and even engagement of the posts.
- Get to know the probable cost of the campaign beforehand to narrow down to the best choices.
13. Klear
Klear is one of the smartest influencer management tools on this list. Thanks to its own algorithm called “Klear Influencer Score”, this tool allows you to find, evaluate, and determine the best possible influencers for your brand. The tool also features its very own CRM to make the entire influencer marketing process centralized and streamlined.
Features of Klear influencer marketing tool:
- If your brand already has a global reach, then this tool can analyze and track all the aspects of your influencer marketing campaign.
- If your brand mostly relies on YouTube and Instagram for influencer marketing, then Klear is the tool you must have in your armory, as it offers extensive support for both the channels.
14. Pitchbox
Promoting your content will be easier than ever with Pitchbox. It is an outstanding all-in-one tool to publish and track the influencer outreach of your brand and content.
Use this tool to browse through myriads of potential niche influencer profiles and filter the best among them.
Features of Pitchbox influencer marketing tool:
- It is one of the most sought-after tools to get hold of the best influencers along with their social media profiles and other contact details.
- Easily create customized campaigns to improve your outreach performance.
- Send personalized emails with fun templates and automatically follow-up with dormant contacts.
15. Alltop
Have you always wondered how to find influential blogs on a certain niche? Well, today you will have your answer. Quit rummaging through the web with search engines, as it gives you one big mixture of everything.
Instead, make things effortless and simplified with Alltop, the perfect tool to discover authoritative blogs, brands, and creators.
Features of Alltop influencer marketing tool:
- The tool offers you results that are listed by people and not by robots, wherefore quality is guaranteed.
- With a few clicks, you can select the category of topics and find the top posts and creators you can partner with based on your niche.
- The tool also allows you to create a customized RSS feed page by adding your favorite blog or website.
16. BrandSnob
Want to focus completely on your brand’s Instagram marketing? Well, we have the next best influencer marketing tool for you, which does it immaculately.
Make the entire Instagram marketing process shipshape and streamlined with Brandsnob. Usually, brands get three choices of setting up a campaign – this can go from quick posts, one-time stories to long-term campaigns. But which one is going to be better for your brand? This is where Brandsnob comes in.
Features of Brandsnob influencer marketing tool:
- It can select the perfect influencer based on the campaign you wish to go for.
- This tool is perfect for brands dealing with beauty, fashion, and lifestyle products on Instagram.
17. BrandWatch
BrandWatch is another great tool for connecting with the best and authority social media influencers. It conducts a thorough analysis of your targeted contacts and their profiles.
The tool is different by design as it judges prospective influencers based on their expertise and not just by engagement. More than the number of followers they have, this tool focuses on their individual knowledge.
Features of BrandWatch influencer marketing tool:
- It gives you a set of powerful features to strengthen your relationship with the industry biggies!
- You are allowed to use the knowledge of the right influencers to get the best possible publicity.
- Develop a healthy brand-influencer relationship that works towards the benefit of your business.
18. Crowdfire
Crowdfire is one of the unique tools out there for influencer marketing. It allows you to enjoy a kind of freemium program where you can access the entry-level features of the tool and can link one social media account per channel!
Features of Crowdfire influencer marketing tool:
- The tool lets you track and target your Twitter and Instagram followers.
- You can also get contact suggestions to follow on Twitter and Instagram for future marketing campaigns.
- Easily keep track of all the compelling posts that impact your followers the most – based on that you can locate the top influencers.
19. Discover.ly
At the outset, Discover.ly is a chrome plugin that works for your networking requirements. It allows you to see all your mutual contacts on various social media platforms along with the email recipients.
Features of Discover.ly influencer marketing tool:
- The tool gives you a comprehensive view of all your social connections across several platforms.
- It allows you to keep track of them and verify if you have a contact worthy of being an influencer.
- With this tool, you can easily locate the influencers your friends have in their contacts and get started with the campaign.
20. Dovetale
Although Dovertale is primarily renowned for providing real-time analytics for your brand’s growth, it also gives you some brilliant features to excel with influencer marketing.
Here you not only can search and filter the best influencers for your brand but also can monitor them. You can learn more about their postings and the level of engagement they generate with your targeted audience.
Features of Dovertale influencer marketing tool:
- Competitor analysis lets you stand ahead of the curve and devise the perfect influencer marketing strategy for the outreach and campaigns.
- It also helps you efficiently manage your list of prospects.
- The tool also allows you to scan influencers who are engaging with your competitor brands.
Conclusion
So here you have it – 20 tools that can immediately get you started with an effective influencer marketing campaign in no time!
As I have mentioned in the beginning – successful influencer marketing transfers the much-needed credibility to your brand. But this can only happen if you connect with influencers who have convincing authority in the context of your targeted audience.
After all, you just cannot sell your fitness equipment with Woody Allen’s face! Can you?
Ergo, make the best use of these tools to reach out to the best and befitting influencers aligned with your products. With the right pieces of the jigsaw falling into the right places, your brand’s reputation will precede itself.
So, what’s your number one go-to tool for influencer marketing? Do you use any of the tools mentioned above? Well, if yes, then please let us know your thoughts in the comment section below.
Exchanging information is the best way to grow together!
Till then good luck!
Disclosure: This content doesn’t contain any affiliate link.
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Mentored by Mr. Soumya Roy, the Founder, CEO of PromozSEO Web Marketing Academy.
Being an entrepreneur and digital marketer, he loves to share his knowledge and experience in topics related to internet marketing, SEO, SEM, social media, content marketing, branding, entrepreneurship, and many more.
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