150 Plus Digital Marketing Quotes and Inspirations That will forever Motivate Digital Marketers
If you are a digital marketer who loves to get inspired or motivate others, then this diligently curated list of 150 plus digital marketing quotes you must keep in your marketing arsenal.
Digital marketing has evolved significantly in the last few years. However, if you see digital marketing in deep, you will realize that at its core, it has never changed. The philosophy and psychology of digital marketing are still the same. And that is, add value to your customers, period.
Be it SEO or PPC, social media or content marketing, emails or storytelling, if you fail to excite your customers through your marketing, it will end up in a no man’s land. You must empower your consumers and audiences through your products that will create an ever-lasting experience in their minds.
These digital marketing quotes are very close to my heart, and I always keep them around me to inspire and motivate myself during hard times. So, if you are one like me who needs stimulations oftentimes, stay tuned, and check my fave digital marketing quotes of all time.
Digital Marketing Quotes: SEO and PPC
When it comes to digital marketing, SEO is perhaps the most challenging task, which looks very simple from outside but needs meticulous attention to detail. Starting from on-page SEO to Link building, from technical optimization to SEO audit, everything demands an in-depth understanding and hands-on experience.
The following digital marketing quotes for SEO and PPC will not only excite you to delve deep into the subject but also polish and deepen your skills.
“Build relationships, not links.” – Scott Wyden Kivowitz
“Crawling is not a guarantee you’re indexed.” – Rand Fishkin
“Discoverability equals sales in the digital world.” – Dev Chandan
“Don’t build links. Build relationships.” – Rand Fishkin
“Google only loves you when everyone else loves you first.” – Wendy Piersall
“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” – Stoney deGeyter
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
“My rule of thumb is build a site for a user, not a spider.” – Dave Naylor
“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” – Duane Forrester
“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” – Rand Fishkin
“Search engine optimization gets fit into 3 words. But SEO, in reality, perhaps means more than 3 WORLDS.” – Soumya Roy
“SEO is a noun, verb and adjective.” – Todd Malicoat
“SEO is no longer just a job title, it has become part of everyone’s job description.” – Rand Fishkin
“SEO is not something you do anymore, it’s what happens when you do everything else right.” – Chad Pollitt
“SEO is only not seen as rocket science by those who already know it.” – Danny Sullivan
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” – Cyrus Shepard
“The objective is not to make your links appear natural; the objective is that your links are natural.” – Matt Cutts
“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?” – Aaron Wall
“Think about what the user is going to type.” – Matt Cutts
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” – Stoney deGeyter
“Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can.” – Marko Kvesic
“Average conversion rates are meaningless. Switzerland on average is flat.” – Chris Goward
“Be sure to segment your campaigns depending on the number and type of products you offer.” – Yorgo Petsas
“Creating a well converting landing page is about presenting a sentiment that your audience will connect with. You have one page to build up enough trust to collect personal information from someone who in most cases has had no interaction with your brand before.” – Jillian Zacchia
“My key takeaway from the rise of local based searches is that granularity is key to a successful paid search account.” – Jeff Baum
“When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?” – Brad Geddes
Digital Marketing Quotes: Content Marketing
It is content that drives sales for companies and brands, be it a local small business doing digital marketing, or a branded startup, or a big-big corporate company. But, it’s not about just creating content, but we must put our blood, sweat, and tears into creating painstaking content that will not only attract the targeted audiences and customers but also make them come back time and again.
So if you need a spark that will ignite your content marketing process and skyrocket the results, the following digital marketing quotes for content marketing will indeed do that.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. – Jonathon Lister
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
“Content is anything that adds value to the reader’s life.” – Avinash Kaushik
“Content is fire; social media is gasoline.” – Jay Baer
“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith
“Content is the reason search began in the first place.” – Lee Odden
“Content marketing is a commitment, not a campaign.” – Jon Buscall
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe
“Content marketing is the gap between what brands produce and what consumers actually want.” – Michael Brenner
“Content, in all its forms, is the single most critical element of any marketing campaign.” – Rebecca Lieb
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” – Rand Fishkin
“Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth
“If content is king, then conversion is queen.” – John Munsell
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott
“It’s not the best content that wins. It’s the best promoted content that wins.” – Andy Crestodina
“Marketers always ask me how to make more or better content and it’s almost always the wrong question. The right question is: How do I get my content in front of the right people.” – Joe Chernov
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
“More content is not better. What’s the worst case scenario if we slow ourselves down and do some analysis?” – Kristina Halvorson
“My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
“Personalisation – it is not about first/last name. It’s about relevant content.” – Dan Jak
“Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” – Ann Handley
“Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray
“Rather than scrolling down the page past a slew of ads, users want to see content right away.” – Matt Cutts
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner
“There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” – Michael Brenner
“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
“What separates good content from great content is a willingness to take risks and push the envelope.” – Brian Halligan
“When it comes to content, the best marketers know that self-promotion is good!” – Kieran Flanagan
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose
“Why waste a sentence saying nothing?” – Seth Godin
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
Digital Marketing Quotes: Marketing
We all are marketers, in one way or another. Isn’t it? Each one of us has something to market and sell, maybe our skills, maybe time, maybe stories, or perhaps some products or services, but at the end of the day, we are marketers. But what exactly differentiates a great marketer from a good marketer?
The following curated list of digital marketing quotes will tell you that. So let’s see.
“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” – Gary Halbert
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service.” – Melinda Partin
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
“Marketing has never been about keywords, it’s about people.” – Simon Penson
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler
“New marketing is about the relationships, not the medium.” – Ben Grossman
“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro
“The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.” – Kim Walsh
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
“When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.” – Ann Handley
“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – Deborah Eastman
“You have to understand as a marketer that consumers are functioning in the age of efficiency.” – Mitch Joel
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
Digital Marketing Quotes: Branding
What makes you buy a product paying a much higher price from a large company rather than purchasing it from an unknown company at a much lower cost? It’s because of the trust that you have in that big brand, which leads you to buy from it even though it’s way pricier.
But the question that comes immediately in your mind is, can you make a brand of your local small business and instill the trust into your customers’ mind?
The answer is, yes, definitely you can.
Well, follow these digital marketing quotes for branding, and I’m sure you will generate a lot of thought-provoking branding ideas that you can start implementing right here straight away.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
“A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand.” – Chet Baker
“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter
“Branding is about signals – the signals people use to determine what you stand for as a brand. Signals create associations.” – Allen P
“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
“People will ignore or skip anything they don’t like. So brands have to start making things they love.” – Steve Pratt
“Products are made in the factory, but brands are created in the mind.” – Walter Landor
“The brands that can connect with the client in a real way will win.” – Gary Vaynerchuk
“The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” – Mitch Joel
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos
Digital Marketing Quotes: Social Media
If you are a digital marketer (or want to become) and a social media enthusiast, I am sure that you know the value of social media in today’s time. It’s everywhere. Right?
So how should you make use of social media in the right manner for your company’s marketing and promotion?
Well, check the next digital marketing quotes for social media, and who knows you may get a brilliant idea out of the blue. So let’s get going and see what I have found for you.
“Don’t use social media to impress people; use it to impact people.” – Dave Willis
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper
“Focus on how to be social, not how to do social.” – Jay Baer
“Going viral is not an outcome; it’s happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor
“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” – Erik Harbison
“Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman
“Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
“Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner
“Social media allows big companies to act small again.” – Jay Baer
“Social media is about sociology and psychology more than technology.” – Brian Solis
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” – Sean Gardner
“Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.” – Krystal Wu
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk
“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” – Richie Norton
“Successful companies in social media function more like entertainment companies, publishers or party planners than as traditional advertisers.” – Erik Qualman
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse
“The future of business is social.” – Barry Libert
“The secret to getting results from your social networking is to act like a member, not a marketer.” – Mari Smith
“There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill
Digital Marketing Quotes: Email Marketing
Ask any digital marketing maestro the real value of email marketing. They will unhesitantly accept that it is one of the best marketing channels, which not only generates leads but also helps brands make direct and personal communication with their audiences and customers.
Here, we have close to a dozen of extraordinary digital marketing quotes for email marketing that will illuminate your email marketing strategies and make you restructure them.
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray
“How to write a good email: 1. Write your email 2. Delete most of it 3. Send.” – Dan Munz
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
“In the time it took you to read this sentence 20m emails have been sent.” – John Watton
“Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg
“Open, click and unsubscribe rates are pretty poor measures for email engagement.” – Jordie van Rijn
“Signing up is a powerful signal of intent to buy. Send them email until they do.” – Jordie van Rijn
“Your goal should be to own quality time in your customer’s inbox.” – Drew Davis
Digital Marketing Quotes: Story Telling
What often makes us smile? Our childhood memories? Yes, we all have some precious childhood moments in our mind, which always make us happy and bring us joy.
But how and why? Because those are now stories to us, our childhood stories.
Stories are powerful, and they can bind people together. But storytellers are even more powerful, who can compose compelling stories and sell them to others.
All big brands in your country or overseas use storytelling techniques to entice and involve you in their marketing and sales process.
So the question is, can we do the same, can we unleash the immense power of storytelling and utilize it in our digital marketing?
Well, of course, we can. And that’s why I curated the following digital marketing quotes on storytelling, which I am sure will amaze you.
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
“Make the customer the hero of your story.” – Ann Handley
“Maybe stories are just data with a soul.” – Brené Brown
“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” – Sam Balter
“People need stories more than bread itself. They tell us how to live, and why.” – Arabian Nights
“Sometimes reality is too complex. Stories give it form.” – Jean Luc Godard
“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee
“Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs
“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” – Brandon Sanderson
Digital Marketing Quotes: Blogging
Blogging is one of those few digital marketing techniques, which constantly keeps on adding value both to the business and its customers. Not only this, but blogging has become one of the most demanding skillsets and professions among millennials. So while curating the digital marketing quotes, how could we overlook blogging? Not possible. Right?
Yes, below, you will find some eye-popping digital marketing quotes on blogging, which will inspire you to embrace blogging as a business or start blogging as an individual.
“Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity – all of which are key attributes employers look for in job candidates.” – Lauren Conrad
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” – Penelope Trunk
“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” – Andrew Sullivan
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark
“If you want to be a writer, you must do two things above all: Read a lot and write a lot.” – Stephen King
“It can be pretty rough out there for bloggers who think small. You’ve got to think – and play – big if you want to make a larger footprint these days.” – David Risley
“Not online are blogger suckers for the remarkable, so are the people who read blogs.” – Seth Godin
“Sometimes I think of blogging as finger exercises for a violinist; sometimes I think of it as mulching a garden. It is incredibly useful and helpful to my “real” writing.” – Kate Christensen
“The currency of blogging is authenticity and trust.” – Jason Calacanis
“The first step in blogging is not writing them but reading them.” – Jeff Jarvis
“The first thing you learn when you’re blogging is that people are one click away from leaving you. So you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span.” – Alex Tabarrok
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson
Pus a Few Bonus Digital Marketing Quotes
“Don’t push people to where you want to be; meet them where they are.” – Meghan Keaney Anderson
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
“Inspiration is the most important part of our digital strategy.” – Paull Young
“It’s hard to find things that won’t sell online.” – Jeff Bezos
“Think about changing the mantra from always be closing, to always be helping.” – Jonathan Lister
“You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” – Seth Godin
“You can’t sell anything if you can’t tell anything.” – Beth Comstock
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Over to You
Did you find the inspiration? I am sure you did. I am thrilled, too, being a digital marketer.
So next, share this with your digital marketing team, co-workers, with your content marketing experts, SEO and PPC specialists, email marketers, social media mavens, and the team of bloggers and see how these can rejuvenate their vibes and quality as digital marketers.
All these 150 plus digital marketing quotes enable you to revisit and realize the current trends of digital marketing, including search engine optimization, pay per click, social media, branding, content marketing, storytelling, and blogging.
So let’s not settle down, instead keep hustling and bring out the best digital marketers in us.
Do you mind sharing the digital marketing quotes you follow, which motivate you every day? Or did you keep any of them as your laptop or smartphone wallpaper? We would love to see them, and I am sure my readers will as well.
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