15 Best Email Marketing and Automation Tools to Optimize and Amp Up Your Email Campaigns

best email marketing automation tools

The nature of the online business is always in flux. And in this ever-changing and evolving space, the nature of internet marketing has also undergone a lot of changes.

However, one of the channels, which has remained more or less the same, is the email. But even in this case, without the proper knowledge, you will not be able to rip the maximum benefit out of it. For that, you need a few powerful email marketing tools that do not just save your time but can make the job a lot easier!

After all, time is money. Right?

So, would you like to know about some of the most helpful and user-friendly email marketing tools? Then you have landed on the right page! In this blog post, I will be listing 15 tools along with their features and specifications, which will have myriad benefits for your brand and online sales conversions.

15 Best Email Marketing and Automation Tools

  1. AWeber
  2. Constant Contact
  3. Get Response
  4. Mailchimp
  5. Mailer Lite
  6. Sendin Blue
  7. ConvertKit
  8. Omnisend
  9. Active Campaign
  10. Benchmark Email
  11. Campaign Monitor
  12. Drip
  13. HubSpot
  14. MailJet
  15. CakeMail

There is no doubt that email marketing is still one of the most useful mediums for internet marketing for both B2B and B2C marketers. It helps them establish their brand and nurture their customers.

This also allows you to amplify the other marketing channels related to your business. However, you can face some difficulties choosing the right email marketing and email automation tools that can get you going. This is where this post will help you!

By the end of this post, you will know all the top email tools and software, along with an overview of their offerings. The decision then onwards will be smoother. So, let’s get right into it!



Are you looking for the perfect email marketing tool for your business? Well, then AWeber is the one you need. It provides you powerful yet simple and effective email marketing solutions for maximum results. It has been in the industry for more than 20 years, and it is one of the most reliable email automation tools. AWeber has influenced the growth of countless entrepreneurs and small business owners around the world. Some of its features are:

  • With its drag and drop email creation feature, you can make stunning email templates quickly and easily.
  • Get automated responses based on your clients.
  • Use the powerful analytics that gives you the best and most reliable data to work with.
  • Keeping track of your sales growth is easier than ever with this excellent email tool.
  • Thanks to the pre-built email templates, you can get started instantly!

Constant Contact

Constant Contact

Want to have tailor-made email marketing solutions specific to your brand and business? Then Constant Contact is here to save your time and money. With their years of experience, this tool can help you create email marketing campaigns, nothing less than a pro! The tool has a very user-friendly interface and is loaded with a bunch of easy-to-use features. Some of them are:

  • Drive more sales in no time with Constant Contact’s great analytics.
  • Use the easy drag and drop editing feature to make tailor-made campaigns for your brand.
  • With Constant Contact, embracing the world of e-commerce email marketing is now easier than ever!
  • Manage email contacts easily without much hassle.
  • This tool makes tracking the growth in real-time as easy as doing a few clicks. It can’t get any simpler than this!
  • It helps you turn your leads into contacts in no-time!

Get Response

Get Response

Are you dependent on email marketing more than any other internet marketing channel for your business? Then you indeed need a reliable, easy, and effective email automation tool. Get Response packs all these features in one comprehensive bundle! With this, you get a powerful email marketing software that can give you professional email templates, powerful design tools, and appropriate solutions for your email marketing campaigns. The tool is loaded with features that are designed to provide you with tailor-made email solutions, and some of them are:

  • Use newsletters and get to know about new updates and services.
  • Get autoresponders and follow-ups with your contacts quickly and without any difficulty in codes.
  • You can get segment-specific emails that can make the campaign all the more streamlined.
  • The timing has always been crucial, and thus this tool helps you to get perfectly-timed emails.
  • Use automated blog digests, and improve your blog’s reach all the more!
  • Share posts that are important via email and also use them on social media.



Looking for an email marketing tool that will have everything in one place? Well, we have the perfect one for you. Introducing Mailchimp, one of the most impeccable email marketing platforms, which takes care of all the aspects of your email campaigns. Mailchimp can provide you with all the tools and features that will make your email campaigns stand-out and more profitable. No doubt that emails can help you cherish your prospects and build some great connections. And with some of its useful features, this tool can help your brand get a robust online foundation. So we have:

  • Personalized set-up for you to have the best email templates.
  • With the design team, make the most out of the look of the email.
  • Use the drag and drop builder and shape your templates more engaging and just the way you want.
  • Real-time analytics makes it very easy to track progress.
  • Content studio helps you with the best content to make the email campaign much more effective and engaging.

Mailer Lite


Want to become an email marketing expert? Well, MailerLite can give you that wonderful opportunity. Using some of its most advanced email marketing features, you can make your email marketing campaigns effective beyond your imagination. MailerLite gives you tools that will help you have more email subscribers and build stronger connections. Some of the great features are:

  • Don’t have to hire a designer anymore. With this tool, you can now easily create email campaigns in no-time.
  • You don’t even have to learn or acquire any HTML skills for it.
  • Use the features like email builders, landing pages, and embedded forms to grow your number of subscribers quickly.
  • With MailerLite, you will always be able to deliver the right message at the right time to the right segment of audiences.
  • You have the email-automation feature that allows you to follow-up with the leads without any fail.
  • Optimize your email campaigns with some advanced features and make them more effective.
  • The growth tracking is effortless in this platform.

Sendin Blue

Sending Blue

Are you ready to take your business to the next level with effective email marketing? Then Sendin Blue is here to help you! Here you will get all the features you need to make your email marketing campaigns stand out from the rest decisively. Without a doubt, this is, by far, one of the best professional email marketing tools we have in the industry. If your business is a car, then Sendin Blue is the accelerator, which will drive it forward to reach the destination. Some of the great features that you get here in Sendin Blue are:

  • With this tool, designing your email templates is way easier than you think.
  • Customize your emails as per your business requirements and customers’ preferences.
  • Adding a personalized touch is what makes the email marketing stand out. With this tool, you can achieve this in a jiffy.
  • Thanks to the unlimited list of audiences and segmentation feature you have, you can now choose whom you want to send the email for better responses.
  • This tool does all the hard work for you, like analyzing the content and sending the most effective emails to the customers.



Who doesn’t want to make a living out of the work they love the most? If you are also one of them, then this tool is dedicated to you. ConvertKit is the perfect email marketing tool that can connect your business to the right audiences almost effortlessly. This is a tool that will help you become a pro-creator, grow your audiences, and earn more return on investment. Here you have helpful tags, features, and segments that will let you understand the pulse of the audience and act accordingly. Let’s look at some of the features the tool offers:

  • Spend your time effectively with email campaigns.
  • Become more engaged with the creating part and leave the marketing part to the tool.
  • Get sign up forms and landing page tools and build your customer base effectively.
  • Learn a better way to come up with beautiful emails that actually convert the leads into sales.



Have you ever thought about what lies ahead of email marketing? Well, this tool has the perfect answer for you. Omnisend is the email automation tool that takes you beyond the traditional email marketing. This tool allows you to combine emails with channels like SMS and other platforms to make the campaigns even more effective and far-reaching. And the best part is you get all of these through just one single platform! But that’s not all. Omnisend is packed with a ton of other email features such as:

  • Get powerful and effective tools specifically designed for e-commerce email marketing.
  • Connect with more visitors with easy, hassle-free, and secure sign-up forms.
  • Use customizable email templates and convert more of your audiences.
  • Turn your subscribers into regular customers with incredible email personalization and segmentation features.
  • Send the right emails to the right clients, which can surely generate a good response.
  • Use the email automation and segmentation tool to create compelling and engaging email marketing campaigns and earn the best ROI possible.

Active Campaign

Active Campaign

Successful email marketing is all about putting the right email in front of the right people who can give you the desired response. Active Campaign helps you come up with the right strategy and email campaigns that will keep you connected with the targeted customers and business peers. With years of experience, this tool allows you to send different types of emails to keep your email marketing campaigns successfully afloat. Some of its features are:

  • Send broadcast emails and targeted emails to specific audiences and get the right response.
  • Schedule and funnel emails to make sure the important ones are never missed.
  • With just a few clicks, make beautiful email templates that will surely impress the audience.
  • Customize your emails and give the audience precisely what they want to see and get.

Benchmark Email

Benchmark Email

Power is in simplicity! Want to have an email automation software that can make things effective without being too difficult to use? Then Benchmark Email is the tool you need. Even if you are just a beginner, you can use this email marketing tool and make persuasive email campaigns that can impress audiences from all over the world. With Benchmark Email, designing beautiful and responsive campaigns is easier and hassle-free. With hundreds and thousands of powerful features and pre-built templates, it is one of the most preferred tools for email marketing. Some of the great features the tool offers are:

  • Intuitive drag and drop editing option makes it very easy to come up with customized emails.
  • Use the live editing feature to make them even better.
  • Utilize the responsive email sending tools to stay connected with your leads using various devices on the go.
  • Options like photo editing and customized colors make the email templates even more attractive and compelling.

Campaign Monitor

Campaign Monitor

Want to create and send extraordinary emails to your customers? Campaign Monitor can help you achieve that. This is one of the most preferred email marketing tools in the world, and over 2 million internet marketers depend on the brilliant features of this tool. You can just get started with its free templates, and can immediately understand the differences. The features allow you to design engaging emails with only a few clicks. Some of the most notable features are:

  • Easy to use and user-friendly interface that is fun to work with.
  • It allows you to have full control of the work and do complete customization of your emails as per your requirements and customers’ needs.
  • It lets you design your own or use pre-built email templates that are more likely to convert and also mobile responsive.
  • You can manage the authorization of the email templates so that only your team can access it and make changes when necessary.



Acquiring a bunch of customer data is not enough to take your email marketing campaign forward. You need to convert those visitors into buyers and further repeat customers of your products. This is where Drip comes into the picture. This unique email marketing tool allows you to use the CRM e-commerce marketing data and further analyze them to come up with an effective and personalized email marketing strategy. Earning the loyalty of your customers is the biggest challenge. Drip makes it easy for you with its set of powerful features:

  • Get to learn more about what your prospects need and deliver them precisely with that.
  • Creative and fresh email templates give your customers a unique experience every time.
  • Come up with multiple touchpoints that are seamless and effective.
  • Track the data on the go and understand the trend of results quickly.
  • Enjoy a high return on investment and a high retention rate with a satisfied customer base.


HubSpot email marketing

Email marketing goals include objectives like increasing the number of leads, accelerating the sales, nurturing the prospects, and serving the customers in a better way. If you want to achieve all of these seamlessly, then we have the right email automation tool for you. Just start using HubSpot and understand the difference in your email campaigns. This tool offers you a number of incredible features that can help you build your brand and promote it through effective email marketing. Some of its brilliant features include:

  • Get more insights into every lead and organize them in the most appropriate way possible.
  • With productivity-boosting tools, you can close more and more deals without spending too much time.
  • Exceed the expectations of your customers and provide them with the right services through your strategic and personalized email campaigns.



Want to have an excellent email marketing solution for your fast-growing team of business? Then MailJet is what you need. This brilliant email marketing software is known for its intuitive and solid email marketing features. With this, you can segment and customize your email campaigns that suit your needs and meet audiences’ preferences. You can now build, send, and track the growth of your email campaigns, all in one platform! Some of its great features are:

  • Use intuitive email marketing features to create compelling and profitable campaigns.
  • Personalize your email campaigns to reach the right audience with the right offers to get the best results.
  • Get the advanced statistics to analyze the growth of your campaigns and devise the next email marketing more efficiently.
  • Successfully engage your audience for a better ROI.



Are you not yet really savvy with the design aspects of your email campaigns? Well, leave the worry to CakeMail. Just focus on your customers and content and design templates easily with this brilliant email marketing tool. Here you have readymade email templates that allow you to make beautiful email campaigns effortlessly without knowing much about the technical stuff. Some of the great features it has in store for you are:

  • Make personalized email templates focused on your customers.
  • Think about the content and leave the design aspects to the tool.
  • Effectively organize and segment the email lists and prospects just like a pro, even if you have no prior experience.

To Conclude:

If a significant part of your brand promoting and marketing depends on email marketing, then any one of these 15 best email marketing tools can be a great boon for you.

These tools can certainly help you devise innovative email marketing strategies, design compelling email templates, streamline the entire process, and ultimately attain a high goal conversion rate. Thanks to their features, coming up with an engaging and a high-ROI email marketing campaign, is far easier than doing any other form of internet marketing.

Say goodbye to your lack of technical knowledge and embrace these email marketing tools, and you will see the difference in a matter of weeks.

Also, have you ever used any of these email automation tools mentioned above? Well, if you have, then kindly let us know about it, and write your experience of using it in the comments below. This can help our readers a lot in getting some real-time insights from a user like you.

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