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email marketing steps

7 Essential Steps to Follow to Ensure an Email Marketing Campaign Success

It’s common knowledge that email remains one of the most efficient channels to reach and engage your customer base. More importantly, it’s suitable for interacting with your clientele at all stages of their lifecycle, whatever your niche is. However, it’s essential to underline that while it’s an accessible and powerful tool, you need to know…
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email marketing trends hacks

Aim the Recent 5 Email Marketing Trends and Hacks to Confirm a Whopping Conversion Rate

New innovations and technologies are constantly changing the digital marketing landscape every day in many ways. While these changes have the potential to introduce exciting business opportunities for your company, they also represent a set of challenges and uncertainties.  Many online messaging platforms of social media and digital advertisements have already saturated the daily lives…
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