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5 Ways Sharing Others’ Contents Help You as A Content Creator

Learning Digital Marketing, Made Easy

5 Ways Sharing Others’ Contents Help You as A Content Creator

sharing others contents help content creators

Have you ever heard of the saying: “Help others to help yourself”? Because if you have then it is time for you to implement it in your work and reap the benefits. If you are a content creator then you are already familiar with the promotion part of your work.

Have you ever wondered, why your posts are not getting more recognition than the other popular content-creators out there? What is it that they are doing differently that is getting them more views and likes than you?

Well, the secret is all in “sharing”, my friend. Confused? Keep reading to know more.

From a very small age, we have been taught by our parents and teachers that sharing is caring. This advice holds a huge significance in our adult lives as well. In the digital platform, we are all in some way or other involved in creating content for mass consumption.

But simply creating content is not our end goal. We have to take necessary steps so that our content is visible to as many viewers as possible. Self-promotion is a daunting task and takes a lot of time and creativity to do it properly and effectively.

One simple and sure-fire way to effective self-promotion that many content-creators always overlook and prioritize less is to support other creators’ work along with their own.

As a fellow content creator, you know how much effort goes into creating a breathtaking content and more importantly the effort it takes to promote it towards your target audience. Apart from having quality content, you also need exposure or else all your work will be for nothing.

So, how do you piggyback on some other creator’s work to bring attention to you and your content? It’s simple. Just promote their content on your social media platform and other online outlets. Give their work, space in your domain and see the magic happen.

Not only are you attracting attention from new viewers but you are also appreciating and uplifting the work of a fellow content creator, which is always a healthy way to build lasting relationships with them.

Need to know more, let me break down the benefits of promoting other’s works in 5 valid points.

1. Showcase You as An Authority In-front of Your Audience and Consumers

For your audience to take you seriously, you need to publish content that has legitimate clout in your niche. In other words, you need to publish something beneficial to your audience and add value to their lives.

cross promotion builds authority

If you are a newbie and you don’t yet have the recognition of consumers to consider you as an expert or an authority in your industry, then sharing the content of other creators, which are popular and also aligns with the niche that you are trying to cater to is an excellent way to get recognition.

By promoting the content that is already viewed and appreciated by consumers globally, you have established yourself as a content creator who is aware of influential content in your niche and who does not shy away from citing them to get your point across.

Your audience will appreciate your effort in bringing quality content to them even if it means by sharing contents from other creators who have already addressed that particular issue.

2. Help You Acquire More Authority Links from Other Content Creators

Link-building is a fundamental part of the promotion for anything digital. If you have a blog, a YouTube channel or a business website, backlinks from authority domains is a must for ranking in relevant Google searches.

cross promotion builds links

Apart from guest posting, sponsored-posting, and collaborating, the next best method for creating a healthy link profile is by sharing the content posted by other creators. You get to share quality content with your audience while providing a backlink to the creator from you. You help them in their quest of link-profile expansion and in return maybe they will share your content and help you in building yours.

Creating sharable content is an advise you must heed as well. Whatever post you create like an eBook, a well-researched blog post or an infographic, be sure to make them sharable online by using a Call-to-Action asking the viewers to distribute your content as they see fit.

Apart from nurturing a good rapport with the content creators, you will get the much-coveted search traffic on your domain and soar your google rankings to the very top.

3. Get Your Contents More Visibility

Increasing traffic to social media accounts has always been an uphill battle for beginners. You have to produce high-quality content, be creative, keep abreast of the latest trends, and have a reach to a massive range of viewers to grow a decent loyal follower base. It’s time-consuming and tough.

cross promotion gets more traffic

So, what do you do to ensure that your viewer index increases every day rather than taking a nosedive after an initial climb? You share the content of other creators in your social media accounts. By doing so, you are drawing in the audience of that content creator and giving them an exposure to your work. And if they like what they see, they will turn into your followers as well.

It is a very simple strategy but highly effective. You are exposing your social channels to the massive target audience of well-established content creators which will increase traffic for you and slowly but surely increase your social clout and follower base.

It goes without saying, that your content quality should be in par with the work of the content creators whose work you are sharing or else, you will attract viewers for sure, but you won’t be able to make them stay.

So, be sure to create content that your viewers would appreciate along with promoting your fellow content creators’ work at regular intervals on your social media accounts to gain the digital prominence you deserve.

4. Build Relationships with Fellow Content Creators

In the digital world, getting more views and building an ever-growing audience is the ultimate goal of all content creators. So, needless to stay, almost 99% of the content that you see online are sharable for the sole purpose of making them more visible. The more the number of audiences, the more it is a success.

cross promotion builds professional relationships

So, if you are sharing the content created by others, you are helping them as well by promoting their work and providing them a gateway to your audience. This is a great way to get on the creator’s radar and who knows maybe they will return the favor as well.

A lasting relationship with fellow content creators is always advantageous and should be approached with authenticity and respect. It can eventually open new doors for you and help you in the form of collaboration, an envied link profile, and a growing follower base.

They will be an ally in your journey in the digital world and provide the necessary support system that every creator needs to thrive.

5. Help You Build Professional Collaboration with Other Fellow Professionals

Your fellow content creators, specifically those who are working in your niche are the ones whom you would consider as your peers. You are all trying to cater and gain the attention of more or less a specific set of audience.

cross promotion gets professional collaboration

So, why not clubbing your strengths together while marketing to the same audience. In this way, you increase your potential audience size while producing quality content. It benefits both parties and is a win-win situation all around.

Collaborations happen when you have a trusting relationship with your fellow content creators and to cultivate that you have to be aware of their work and vice versa.

As already discussed in the previous point, sharing others’ work will gain you their attention and appreciation. Then it is up to you to nurture this relationship and grow it into something substantial so that you can approach them with ideas of new collaborations that can be mutually beneficial.

You can team up on a blog post, curate each other’s social media content and also create free resources to benefit your combined audience.

Your audience size will increase for sure and it will also help you create something unique for them along with increasing your recognition and reputation in your niche.

Promotion and ultimately recognition are what content creators always strive for and in the world of social media, the best and effective way to do so is to learn how to share. You have to embrace sharing ideas, sharing resources, sharing the limelight and of course sharing content.

It all boils down to the simple action of “scratch my back and I will scratch yours”. You promote your fellow content creator’s work and they will be more likely to return the favor. It’s an effective arrangement that is mutually beneficial for you both and ultimately forms a good business.

Soumya Roy

Soumya Roy is the Founder, CEO of PromozSEO Web Marketing Academy, a leading digital marketing course in Kolkata, India. Besides, he heads the entire internet marketing and SEO course at PromozSEO. He is a seasoned digital marketer and coach with over 11 years or extensive experience under his belt. In his last 11 years of experience, Mr. Roy has worked with 100s of brands of different sizes, and mentored and trained more than 2500 professionals and corporate clients. Being an entrepreneur and digital marketer, he loves to share his knowledge and experience in topics related to internet marketing, SEO, SEM, social media, content marketing, branding, entrepreneurship, and many more.

 

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