5 Ways Personal-Branding Accelerates & Bulletproofs Professional Growth
Do you have a personal brand? You don’t? Well, that’s not true. Whether you have been striving for it or not, you own a personal brand. You are from the 21st century which naturally translates to you having a digital footprint. You use your Facebook, Instagram, and other social media accounts to connect with friends and family. But do you know, that those same posts are also branding you as you?
What is Personal Branding?
Personal Branding is the process of leaving an impression of what you are about in other people’s minds. It’s a strategic approach of ceaseless endeavor to create a brand for oneself. Your constant and consistent strive towards becoming the best in your niche will make you an expert, whose opinion people can trust and rely on time and again. However, besides becoming the subject-matter expert in your industry, you should focus on building your internet marketing skills as well. This will help you efficiently leverage online channels, internet tools, and virtual communities of like-minded people to your advantage.
Personal branding is a way to take control of people’s perspective of you. It’s a time-consuming process but a highly rewarding one with respect to your brand-worth. It gains you visibility and new opportunities while establishing you as an authority and gaining you a much-needed reputation to go with it.
Still, not convinced if you should spend your hard-earned money and precious time in self-branding? Well, here is a list of 5 ways in which personal branding can help you boost to new heights regardless of the niche you are in.
1. Increase Your Visibility
Self-branding is heavily reliant on self-promotion. Social media is the leading playground where you can share your skillset and knowledge with the entire world. You may feel uncomfortable with the fact that a lot of time goes into this kind of promotion, but what you should consider more is the fact that your efforts will bring you positive results in the form of visibility.
As you consistently keep up with it, your audience will grow and so will your visibility. More the number of people watching you, the more influence you have and the stronger your brand gets. It’s win-win really. People are benefitting from your expertise on your niche and you are building a solid brand that will be the cornerstone of your success.
2. Portray a Positive Picture and Build Authority
By self-branding, you are packaging and marketing yourself as to how you want people to envision you. You control the narrative of what you are about. Casting yourself in a positive light is under your power which translates to trust and positive feedback from your audience. Your passion and knowledge will do the rest.
As you learn more and specifically share it with your audience, you are eventually on the path of becoming an expert in your field. Your outlook and experience are what people will trust when it comes to your niche.
Take Mark Wiens as an example. Do you know who he is? Of course, you do. He is a very popular food vlogger with extensive knowledge of food from various countries in his repertoire. So, you definitely would want to check him out and learn more about the local food haunts at a place you are traveling to next. See, he has created a brand for himself which makes him an expert in his field, whose opinion and advise you trust and rely on.
3. Build More Meaningful Relationships
Self-branding ultimately means putting yourself out there for mass-consumption. You will come in contact with various people from mixed backgrounds from different corners of the world. Despite the differences between you and them, you are a unit, a virtual family in the cyberspace with the same interest banding you together. Using your reach, your visibility, and your influence, you can create meaningful and lasting relationships with your audience which will ultimately benefit you and your image.
Being interactive with your audience and listening to their opinions and views, will give you more popularity and a loyal base of followers who will see you through thick and thin.
4. Get New Career and Professional Opportunities
So, you have started self-branding and self-promoting yourself and are now a champion in your industry and also an influencer, so that makes you a force to be reckoned with when it comes to marketing in your niche. Your credibility will land you a million engaging and rewarding career opportunities with the big-name brands in your niche.
Say, you are a make-up enthusiast who has a significant online presence and a huge subscriber base in social media. People reach out to you for your opinions on new looks and makeup reviews. So, it won’t be surprising at all, if a big-brand makeup company approaches you for collaboration for creating a new line of cosmetics, with you being their front runner.
Exciting, isn’t it? So, you see, self-branding is crucial in opening up new avenues in your career.
5. Make You More Successful
With visibility, credibility and a positive reputation, you now have a significant presence in your niche online. This, as discussed in the previous point, will earn you new ventures and career options as well as open up new paths for you that will take you to even greater heights.
You can use your influence and reputation, monetize it and create an earning source which will have a far bigger reach than someone who is not promoting themselves like you.
Take Simeon panda for example. With a whopping 5.2 million followers on Instagram, he is a major influencer in the health and fitness niche. His online training videos are very popular with millions of views worldwide. He monetizes on his popularity and influence as the owner of an online store where you can buy all items related to fitness.
If you are an entrepreneur or into the digital marketing spectrum, you might have heard about Gary Vaynerchuk. Gary is a famous American entrepreneur, author, speaker, and CEO of VaynerMedia and Chairman of VaynerX. With a massive 3,260,443 followers on Linkedin and several million on other online platforms, he is an influential figure in the digital marketing field. He is the host of popular shows like DailyVee and #AskGaryvee that motivate and empower oodles of his followers every day. This huge community that he has built qualifies him as an authoritative internet personality and an influencer, which in turn enables him to also collaborate and work with several global fortune companies.
So, stop thinking and start branding!
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