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The 7-Points Marketing Techniques for Better Job-Hunt – Stay Two Steps Ahead of Other Job Seekers

professional job search using marketing

If you want a great job in any industry, you need to stand out from the other job seekers in the market. Even if you fulfill the basic job requirements and refine your resume or CV, it still may not be enough to secure your dream job.

Whether you are in the market for a new job or looking for a better job opportunity, you should be taking advantage of every possible option to show employers how you are the right fit for their company and the position. Don’t wait for others to put the spotlight on you. As a job seeker, it’s your responsibility to sell your skills and experience.

The good news is there are plenty of ways you can market your talents and get a job without looking like an active job searcher. Here are the 7 ways how a professional can use marketing and become more attractive to prospective employers.

1. Start a Blog and Write Contents Related to Your Skills Regularly

Imagine the scenario for a minute – you publish a blog post on a hot issue in your field and it gets viral online. People share it on social media; it gets mentioned in other articles online, and maybe even on some newsletters. This kind of social and online exposure can bring decision-makers like hiring managers, and recruiters coming your way. Therefore, blogging can be one of the most effective ways to take your professional persona to the next level.

Blogging enhances your professional profile

Blogging hits the mark when it comes to market your skills as a brand, even with limited experience. Hiring managers and recruiters receive dozens of resumes every day for a single job opening and the competition for most of the positions are intense, especially at top companies. So, blogging allows you to give them some extra reasons to line up your resume and schedule an interview.

Blogging compliments your resume

A blog can add context to your resume and shows how you apply your existing skills and knowledge practically. Doing comprehensive research works, analyzing the problems, finding the right solutions in your profession show that you’re passionate, motivated, and a go-getter. The point here is to show them how innovatively you think, how you apply things, and finally how that’s going to help them.

Establishes you as an authority in your field

Publishing useful and informative content demonstrates that you are in the loop of your niche. Managing a blog not only helps you learn new skills, but it also gives you the chance to help others. This shows that you have superior communication skills and places you as an authority in your field that never fails to impress a hiring manager.

Remember, the key to success in blogging is consistency. Therefore, be regular and active in blogging. Another important thing in blogging is your objective being a professional. Make your objective clear from your blog. If you are looking for a company job, mention it clearly. And if you are open to freelancing projects, you should definitely keep a “Hire Me” page on your blog.

2. Use Linkedin; Optimize Your Profile Properly to Get the Most Out of It

LinkedIn is not only a great social media marketing tool for networking with leading figures in your chosen industry, but you can also use it to promote your skills and build up an online professional presence. The key to using LinkedIn effectively is to make sure that you are discoverable to companies and agencies, as well as using those all-important connections to your advantage.

Create a LinkedIn profile and upload a professional profile picture

The first thing you need to do after creating a Linkedin profile is to find a photo of yourself that is suitable for your work and profession. Make sure you are looking approachable and trying to sell yourself as someone good to work with. The more changes and additions you make in your Linkedin profile, the more optimized and active your profile appears to the system. This eventually increases your chances of being noticed by potential employers and their hiring managers.

Write a headline that makes you stand out

Your LinkedIn profile headline is the first thing any potential employer will notice, so make sure it stands out and portrays what you have to offer. If you want to be found by recruiters, or anyone else searching the site, choose keywords that often appear in job ads.

Write a professional summary in your profile

Use the summary box to showcase your work experience, achievements, or aspirations. Present a pitch and try to include keywords that recruiters or others are likely to search for. You can include contact details or provide your website and social media links in your summary if you want employers to get in touch with you.

Get recommendations on Linkedin from colleagues and managers

Social proof plays a major role in selling anything online, even your skills. The Linkedin recommendation is a powerful feature that may make or break your profile and hiring opportunities. An empty recommendation section not only makes your profile look unreliable but also may take it far down the rabbit hole. So, be sure to get positive recommendations from your current and previous employers, managers, colleagues, and if possible even end-clients. Each of these recommendations will help you stay one step ahead of your competitor job seekers.

3. Be Active and Engaged on All Social Media Channels

A strong presence on all major social media channels can help you get spotted by potential recruiters. Facebook, Twitter, Instagram, and other social media platforms can help you build your brand, showcase your industry knowledge, and connect with influencers in your chosen field.

The key is, you have to stay active and engaged. Don’t just create a profile and leave it. Write and upload posts regularly. Starting a new job in your industry? Post a Facebook update. Going to a professional event or industry conference? Tweet live updates from the event. Meeting an industry influencer, go live on Instagram. These seemingly small things will improve your activity on social media and will naturally attract potential recruiters and hiring managers.

4. Be an Active Moderator of a Few Relevant and Considerably Big Social Media Groups that are Relevant to Your Subject Matter

Social media group management is all about handling people and their emotions effectively and efficiently. There are a number of professional roles you can play while managing social media groups for brands and companies. There are social media managers, community managers, and specialists for each kind of social media group that specializes in a certain kind of online content.

As a social media group moderator, you have to look after all this as well as the comments and feedback from the followers. A good social media moderator and manager needs to understand these intricacies and hone the skills accordingly for the social media presence of brands and companies. Active participation in your industry related social media groups may become a useful resource for agencies and companies to hire you.

5. Get into Freelancing, Work on Single-Handedly and Manage A Few Good Freelancing Projects on Your Domain Matching Your Skills

For most of the newbie freelancers and job seekers, a strong freelancing portfolio is one of the most important tools out there. Your portfolio is simply a collection of your successful works that you use to demonstrate your expertise, competencies, and commitment-level to the prospective clients and potential recruiters. A strong portfolio shows that you have real-time experience and competence to handle their projects.

Consider including the below points in your resume:

  • If not all, mention a few best freelancing projects you have worked on successfully.
  • What processes (tools, coding, theories, or methods) did you use to complete a particular project of your client?
  • How did the work benefit your client (Return on Investment, cost savings, etc.)?
  • Social proof of achievements like clients’ testimonials, reviews from freelancing sites, etc.
  • In a nutshell, explain the project details and the processes you have used to complete the work, and show the results that it delivered.

6. Network with a Lot of People, Especially the Hiring Managers, Entrepreneurs, and Industry Hotshots

Networking is nothing but getting to know people and building strong professional relationships with them. Tapping the hidden job market through networking with influential people like hiring managers, entrepreneurs, and industry hotshots can be much more effective than mass emailing your CV to hundreds of companies.

Whether you realize it or not, you’re already networking with multiple people every day and everywhere you go. You’re networking when you strike up a conversation with the person next to you in a queue, meet a friend of a friend, catch up with a former co-worker, or stop by to chat with your neighbor. Everyone you meet in day-to-day life can help you move your job hunt forward. You just need to know how to converse in the right way with the right people, stay on their radar, and encash connections for your employment.

Moreover, being open to connecting and helping others can help you find the right job, make valuable connections in your chosen field, and stay focused and motivated during your job search.

7. Attend Events Related to Your Industry and Skills

Attending events, lectures, conferences, webinars, and seminars regularly will not only keep you on top of your professional game, but it will also help you broaden your horizons, make new connections, and be seen as an expert in your field.

The main reason to attend seminars and learning events being a professional is to augment your knowledge of your field. You can learn everything from emerging trends in your industry to specific professional skills that can help you find better job opportunities in a relatively short span of time.

Attending industry-related events and conferences is a great way to demonstrate your commitment to your position and industry to the hiring managers and get ahead in your career while you’re at it.

Wrapping Up

Besides studying interview questions and knowing everything about the specific job role, always be prepared for everything they throw at you. Following the above-mentioned processes is a challenging task. But as a reality check, you’re making an investment into a career path that may return you a great fortune in your lifetime.

So, putting the time and resources wisely for your job hunt is worth the investment. The right job can set you up for endless opportunities and provide you the financial freedom that is always worth the extra effort.

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