So, these data clearly show that email marketing is still a viable strategy to put your efforts into and it also remains an important source of information<\/strong> and sales conversion for B2B companies.<\/p>\n However, email marketing is constantly evolving and you can\u2019t expect to acquire new subscribers using old content creation tactics. On the contrary, you need to combine traditional and new techniques in order to grab the attention of the target audience, drive more revenue, and establish your brand loyalty.<\/p>\n Below are the 5 new email marketing trends and hacks for 2019 and beyond that you should be most aware of to achieve your lofty marketing dreams.<\/p>\n Effective personalization and segmentation are essential to relevant messages. If your message comes across as robotic to your audience then most probably they won\u2019t read it, no matter how useful or informative you think it is for them. That is where the concept of personalization and segmentation comes in. Segmenting your email lists and using personalization technique can be much more effective than you may realize.<\/p>\n According to MailChimp, email campaigns with proper segmentation<\/strong> receive 14.32 percent higher open rate<\/a> than non-segmented email campaigns. In another survey, they have seen that segmented email campaigns enjoy 100.95 percent of higher click-throughs<\/strong> than campaigns without segmentation.<\/p>\n Today, people want a human touch or connections with brands that care about them and speak to them directly. Personalization is no longer just about knowing your target audience by name or having their contacts; it’s more about providing solutions even before they ask for it. It\u2019s all about making your customers feel like you know them personally. For example, something as simple as a personalized wish or a greeting can offer a substantial increase in transaction rate, but 70 percent of brands still fail<\/a> to do this for their emails.<\/p>\n To personalize your email campaigns, you need a collection of data in order to understand your buyers\u2019 behavior. When reaching out to your audience via email you must use their location information, purchase history, gender, age, lifestyle, interests, shopping preferences or any other data that can help you to get insights about their next actions. Therefore, sending a triggered email based on a consumer\u2019s behavior will help you in both customer acquisition and transforming your customers into loyal brand advocates.<\/p>\n If you fill your subscribers\u2019 inboxes with advertisements that look spammy then this tactic will not work anymore. The idea of interactive email content is to surprise and delight your subscribers within emails in new ways – whether it is a simple survey quiz, images, videos, memes, GIFs, games, the ability to buy any product or any kind of fun activity that engages users as well as keep them in the inbox.<\/p>\n A survey conducted in 2016, revealed that 5.4 percent<\/strong> of emails contained GIFs<\/a>. And not only GIFs, but the use of emojis<\/a> in email campaigns increased significantly in the last few years. Another study showed that emails with videos<\/a> get 96 percent higher CTRs<\/strong> than emails without a video. These not only help in augmenting the user experience and engagement but also impact directly on the conversion rate.<\/p>\n Using a less formal and more conversational tone with this kind of emails will make your audience to see your brand as more human and approachable, which in turn, will make them want to open your emails and click through to your website. Once you understand the motivation behind why people click, read and share, it becomes easier for you to integrate those elements in your email.<\/p>\n According to the Content Marketing Institute<\/a>, 81 percent of content marketers<\/strong> believe that interactive content grabs attention more effectively than static content. So, there is no doubt that interactive email campaigns can help you gain information about subscribers, delight your audience, and ultimately improve engagements rates.<\/p>\n A few studies show that 55 percent of<\/strong> emails are opened on mobile devices<\/a> rather than on laptops or desktops. Statistics also suggest that the number of smartphone users worldwide<\/a> will exceed 3.8 billion by 2021<\/strong>. With so many people reading emails on smartphones and tablets, it is essential that your emails are mobile responsive and recipients can easily view them on their devices with minimum scrolling and zooming.<\/p>\n But optimizing emails not only refers to designing an email for easy reading on your subscriber\u2019s mobile devices. Today, customers aren\u2019t just reading emails; they are going from your emails to your website for shopping directly from their mobile devices.<\/p>\n This means your Call to Action (CTA) must be compelling enough that your subscribers will read your email, click through to your website, and perform whatever action you\u2019re promoting through your email content on their mobile devices. So, prioritizing emails for mobile is something that is absolutely indispensable in 2019 and beyond if you want to bring in the most revenue possible from your email marketing campaigns.<\/p>\n Every day a huge amount of customers\u2019 data influx to marketing agencies and that makes exploring data manually much more difficult than ever before, even for a veteran marketer. The biggest benefit of artificial intelligence for email marketing is its ability to process big amounts of data, generate useful insights, and make predictions in a matter of seconds. AI makes it easier to identify your customers\u2019 past behaviors and determine which promotions and recommendations will work best for each of your audience or buyer segments.<\/p>\n Some of these features are already available to marketers to some extent and almost 49 percent of companies<\/a> use one or other form of email marketing automation<\/strong>. However, AI will allow brands to make recommendations and segments in a much more effective way with little or no chance of errors.<\/p>\n For example, any of your customers who bought a shoe recently, it is not wise enough to suggest him more shoes. If you send emails to customers by suggesting things they don\u2019t need, they will simply delete your emails.<\/p>\n Remember, one-size-fits-all email campaigns eventually fail. As per DMA<\/a>, 75 percent of email revenue<\/strong> generated by triggered emails.<\/p>\n So, artificial intelligence<\/a> is all about delivering value to your customers in a more precise manner by analyzing your subscribers\u2019 behaviors and actions they\u2019re likely to take next.<\/p>\n In 2018, the European Union passed the General Data Protection Regulation (GDPR) law that altered the way marketers worked with customers\u2019 data<\/a>. According to GDPR, customers must actively confirm their consent<\/strong> such as by ticking unchecked opt-in box received in their mailbox. Capturing customer\u2019s consent<\/a> is beneficial for you because you’re mailing an engaged audience that wants to receive information and interact with your content.<\/p>\n Consumers are getting aware and they want to know how their personal data are used and if the data are used to benefit them or to exploit them. So, with an increasing incidence of hacking and misuse of personal data, marketers should be more careful about their new campaigns, especially if they want to gain leads from all around the world.<\/p>\n Wrapping up<\/strong><\/p>\n Despite constant changes in the online marketing world, email marketing is going to remain one of the most cost-efficient channels for your business in 2019 and beyond. Email marketing hasn\u2019t been replaced by emerging technologies and it isn\u2019t going to disappear anytime soon. So, instead of worrying too much, just implement these new email hacks and trends and ensure you don\u2019t spend the coming years playing catch up with your competitors.<\/p>\n An advanced All-in-One Digital Marketing Course.<\/strong><\/p>\n Mentored by Mr. Soumya Roy, the Founder, CEO of PromozSEO Web Marketing Academy.<\/p>\n1. Personalization and Segmentation<\/h2>\n
![\"email](\"https:\/\/www.promozseo.com\/blog\/wp-content\/uploads\/2019\/08\/email-marketing-personalization-segmentation.jpg\" "\\"Email")
<\/p>\n2. Interactive Email Content<\/h2>\n
![\"interactive](\"https:\/\/www.promozseo.com\/blog\/wp-content\/uploads\/2019\/08\/interactive-email-campaigns-300x222.jpg\" "\\"Interactive")
<\/p>\n3. Mobile Responsive Email Campaigns<\/h2>\n
![\"mobile](\"https:\/\/www.promozseo.com\/blog\/wp-content\/uploads\/2019\/08\/mobile-responsive-email-campaigns.jpg\" "\\"Mobile")
<\/p>\n4. Artificial Intelligence in Email Marketing<\/h2>\n
![\"email](\"https:\/\/www.promozseo.com\/blog\/wp-content\/uploads\/2019\/08\/email-marketing-automation-300x162.jpg\" "\\"Email")
<\/p>\n5. Email Marketing, User Privacy and Data Security<\/h2>\n
![\"email](\"https:\/\/www.promozseo.com\/blog\/wp-content\/uploads\/2019\/08\/email-marketing-user-privacy-data-security.jpg\" "\\"Email")
<\/p>\n![\"digital](\"https:\/\/www.promozseo.com\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-career-po.jpg\")
<\/span>CHECK OUT NOW !!<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"