{"id":7839,"date":"2021-01-14T15:47:02","date_gmt":"2021-01-14T10:17:02","guid":{"rendered":"https:\/\/www.promozseo.com\/blog\/?p=7839"},"modified":"2021-01-14T15:47:02","modified_gmt":"2021-01-14T10:17:02","slug":"seo-rules-rank-new-content-faster","status":"publish","type":"post","link":"https:\/\/www.promozseo.com\/blog\/seo-rules-rank-new-content-faster\/","title":{"rendered":"10 Golden SEO Rules for Ranking Your New Content Faster on Google"},"content":{"rendered":"

Search Engine Optimization (SEO) doesn\u2019t merely intend to help you rank higher in search engine results pages (SERPs). That\u2019s its primary goal, by all means, but it also lays some golden rules for ranking your new content faster. Coupled with updating and repurposing old content, the two can provide a massive boost to your website\u2019s traffic. Whether your website is new or old, enhancing your new content\u2019s reach can yield both short-term and long-term benefits. Thus, since SEO updates<\/a> are constantly emerging, our goals remain the same; let us devote this article to exploring the matter in due depth.<\/p>\n

Ranking on Google, and Why It Matters<\/h2>\n

First and foremost, let us define how Google measures ranking and why it is vital to have such insights. For that matter, it is equally crucial to note why most such articles focus exclusively, or strongly, on Google.<\/p>\n

Why Google?<\/h3>\n

According to Statista<\/a>, Google held a search engine market share of 88.14% as of October 2020. 53 percent of the world\u2019s population or over 3 billion people were already using the internet by 2019, and that trend continues to increase. What\u2019s more, the vast majority of them use search engines regularly. That\u2019s an indisputably massive, enormous potential audience for any marketer, so it stands to reason that it would inform SEO efforts. Furthermore, most other search engines, such as Bing and Baidu, also share a similar philosophy for their algorithms. As such, there are three easy conclusions one can already draw;<\/p>\n

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  1. Google holds the lion\u2019s share of search engines<\/li>\n
  2. As newer generations become more tech-savvy, the potential audience pool only increases<\/li>\n
  3. What works for Google in terms of SEO will very likely also work for other search engines<\/li>\n<\/ol>\n

    It should be clear why Google is central to all SEO discussions and why it\u2019s the proverbial battleground for ranking. Thus, all the golden rules for ranking your new content faster, which we\u2019ll delve into, will hinge on Google\u2019s criteria.<\/p>\n

    You may like : 19 SEO Myths Your Clients may Tell You, which will Leave You Dazed and Shocked<\/a><\/div>\n

    How Does Google Determine Ranking?<\/h3>\n

    Having established Google\u2019s dominance, let us try to define how Google determines the content ranking<\/a>.<\/p>\n

    Google uses a complex, evolving set of over 200 criteria to determine rankings. This has changed substantially since 2002, with the most notable update arguably being 2013\u2019s Hummingbird. Following the path that Panda, Penguin, and similar contemporary updates had set, Hummingbird focused on search intent, as Moz notes<\/a>. Combined with 2015\u2019s RankBrain, SEO refocused on the user experience and semantic intent, throttling many prominent black hat tactics.<\/p>\n

    As of 2020, many marketers agree that Google prioritizes E-A-T; Expertise, Authoritativeness, and Trustworthiness. This is well in line with previously known SEO criteria, which include many others, such as the following:<\/p>\n