{"id":1441,"date":"2019-12-28T15:59:21","date_gmt":"2019-12-28T10:29:21","guid":{"rendered":"https:\/\/www.promozseo.com\/blog\/?p=1441"},"modified":"2020-02-22T18:43:28","modified_gmt":"2020-02-22T13:13:28","slug":"on-page-seo-techniques-checklist","status":"publish","type":"post","link":"https:\/\/www.promozseo.com\/blog\/on-page-seo-techniques-checklist\/","title":{"rendered":"On-Page SEO Techniques (and Checklist) to Skyrocket Site’s Organic Ranking and Increase Search Engine Traffic"},"content":{"rendered":"

Don\u2019t you want your online business to flourish and become successful, and isn\u2019t it the dream of every company out there trying to make their mark in the digital market?<\/p>\n

Unfortunately, due to varying reasons, not all businesses get to achieve the goals they have set for their success.<\/p>\n

But if you study those businesses that have made it to the top and are thriving till now, you will observe a pattern emerging.<\/p>\n

First, they are well-recognized by a huge chunk of a global audience and second, they deliver on their promise with quality products and services.<\/p>\n

As a business owner, you are in control of whatever you are selling; just make sure that it is in demand and solves problems in your audience\u2019s life easily. But when it comes to the end results, you are not in hundred percent control of your audience\u2019s buying whims and overall conversion rates.<\/p>\n

But what you can do is create a perfect website for your audience, entice them in and compel them to convert. And for that, you need your site to rank on the first page of search engines like Google, be visible and garner the attention of your intended audience and showcase all the wonders that it can do for them.<\/p>\n

For your website to perform this feat, SEO is your best bet<\/a>. It is the name of the game to rank your website in SERPs (search engine results pages) consistently and get the coveted recognition and trust of your consumers that will translate to increased leads and eventually conversions.<\/p>\n

Whatever content you put up on your website should follow a couple of critical SEO rules that will help boost your website\u2019s ranking. The on-page SEO is the foundation of any content\u2019s ranking ability. It gives your content a chance to stand out in the sea of all other relevant content vying for the search engines\u2019 attention to rank higher.<\/p>\n

And today, we are going to lay out all the small yet powerful tweaks that you must and should make on your content for excellent and effective on-page SEO, and finally ranking. This is going to be an extensive guide and you may use it as an ultimate on-page SEO checklist.<\/p>\n

So, without any further ado, let\u2019s get started.<\/p>\n

#1 On-page SEO Step – Do an In-depth Keyword Analysis Before Creating Your Content<\/h2>\n

Keyword research is an essential part of the SEO process that needs to be completed in the very beginning. It is a method where you single out the relevant keywords that people are actually searching for on Google or other search engines and then creating your content around them.<\/p>\n

There are numerous keyword analysis tools available on the internet. However, the Google Keyword Planner tool<\/a> is one of the best and used by the majority of search engine optimizers. Besides this, you may also use other keyword research tools<\/a> to improve your keyword selection and decision making.<\/p>\n

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Based on the relevancy, search volume, and keyword’s difficulty level or EKI (keyword efficiency index<\/a>), you can pick out your primary keyword for your entire webpage and the content you are writing for that page. Apart from the focus or primary keyword, you can also target another set of relevant keywords, and continue creating painstaking in-depth content.<\/p>\n

Once you have the list of keywords in hand, you are ready for the first on-page SEO tweak.<\/p>\n

You may like : 7 Critical Call to Action Optimization Mistakes That Are Making Your Website Lose Businesses<\/a><\/div>\n

#2 On-page SEO Step – Optimize The Page Title<\/h2>\n

The Page Title is the short description of a webpage that appears at the top of a browser window. It also appears as the title of your webpage in the search engine results page, which makes it an essential element for SEO, and thus it needs extra care in creating it.<\/p>\n

Google and all major search engines use Page Title to understand the topic of a webpage, and therefore, it plays a significant role in content ranking.<\/p>\n

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The key points to keep in mind while optimizing the Page Title are:<\/p>\n