{"id":1423,"date":"2019-12-21T20:13:07","date_gmt":"2019-12-21T14:43:07","guid":{"rendered":"https:\/\/www.promozseo.com\/blog\/?p=1423"},"modified":"2020-04-24T23:32:07","modified_gmt":"2020-04-24T18:02:07","slug":"call-to-action-cta-optimization-mistakes","status":"publish","type":"post","link":"https:\/\/www.promozseo.com\/blog\/call-to-action-cta-optimization-mistakes\/","title":{"rendered":"7 Critical Call to Action Optimization Mistakes That Are Making Your Website Lose Businesses"},"content":{"rendered":"

You have finally created your website after laboring over it for months. The website’s design<\/a>, layout, and content have been planned and executed perfectly. You have no doubt in your mind that your website will achieve the goals you have dreamed for your business.<\/p>\n

But after a few days, there is not much traffic coming on your website’s door. There are even lesser sales conversions. Your website is not faring well at all.<\/p>\n

Now you are wondering where you could have gone wrong. You have followed all the rules and put your time and effort into your website, but the results are lackluster at best. It must be driving you up the walls, not knowing what is causing this inactivity.<\/p>\n

Well, if this is the scenario you are facing, then there is probably one answer to all your woes. And that is no or very poor use of CTAs (Call to Action). The Call to Action on your website is the one that drives the traffic towards the various actions on your site, which you want your visitors to perform. And if your CTAs are not doing their job, then you will face the obvious problems like less lead generation<\/a>, email subscriptions<\/a>, inquiry form submissions, and little or no sales conversions.<\/p>\n

So, you need to pay utmost attention to your CTAs as they have the power to convert your visitors to leads and sales, and generate revenues for your business. Take a hard look into why your CTAs are not working as they should. Narrow down the problem areas and fix them as soon as possible. You will see an immediate increase in the number of leads, sales conversions, and finally, the ROI (Return on Investment).<\/p>\n

In this article, I am going to highlight the 7 common CTA mistakes that are making your website lose businesses. Besides highlighting the errors, I will also list a few best Call to Action examples along with the best CTA optimization practices.<\/p>\n

Call to Action Optimization Mistake #1 \u2013 You are Using A Variety of CTAs<\/h2>\n

Too many choices are not always a good thing. When users get too many options, they feel overwhelmed and give up pretty soon afterward. So, the vital thing to keep in mind is \u201cLess is more’ when it comes to CTAs. Lesser number of choices is equivalent to more conversions.<\/p>\n

The famous jam experiment is the best example that showcases how having too much choice can lead to \u201canalysis paralysis<\/a>\u201d and thus to no conversions.<\/p>\n

Do not flood your webpage with too many things to do. Give your visitors a simple and easy way to navigate your landing page<\/a> while herding them towards a path you want them to follow.<\/p>\n

Keep a few specific CTAs towards a goal you want to achieve. If you want users to join a course<\/a>, then just keep the \u201cJOIN NOW\u201d button and don\u2019t give them any other option to get distracted and pulling away from the main objective.<\/p>\n

A fixed goal behind each CTA is a must. Don’t just throw a bunch of CTAs on a landing page just because you can. Determine what you want your visitors to do most on that page and place the related CTA accordingly.<\/p>\n

A\/B testing comes in handy when you are experimenting to determine which CTA will work best for you. Continuously conduct A\/B tests on your CTAs to measure their performance and choose the ones that are resulting in more sales conversions.<\/p>\n

Just how people like a tidy home better, website visitors too like a clutter-free webpage that has specific actions to execute without confusing them and driving them away.<\/p>\n

So, go and check your webpage, determine which CTAs are necessary and then prune out all the other CTAs which are just in the way. Your conversion rates will increase with just this small action, and your business will be a lot closer to success than it previously was.<\/p>\n

You may like : 9 Powerful Ways to Increase E-commerce Traffic and Drive Your Online Sales 5 Times<\/a><\/div>\n

Call to Action Optimization Mistake #2 – Your CTA is Not Placed Where It Should Be<\/h2>\n

Placing a CTA in the right place on a webpage is an essential factor behind its performance. They should be placed in such positions where they are easily visible to your users.<\/p>\n

If your users have to work for more than 2 seconds to search for the CTA, then they will lose interest and leave. So, you have always to put your CTA where it grabs the attention of the visitors immediately.<\/p>\n

You can either use a text link or a CTA button, but it should be eye-catchy and must stand out from the rest of the page. Put enough white space around a CTA to better draw focus to it along with bolder colors and bigger fonts. There should be no confusion in your visitors\u2019 minds that the CTA would lead them to what they want.<\/p>\n

A case study by VWO.com shows that having a prominent CTA button increases conversion by 62 percent.<\/p>\n

If you are confused about what type of CTA, a link text or a button, will be more productive, just conduct an A\/B test to see which is faring better for you. However, the majority of the experiments indicate that CTA buttons perform better than CTA links.<\/p>\n

As for placement, keep an eye on your visitor\u2019s clicking pattern using a heat map tool. Are users not scrolling through your page to reach the CTA? In that case, you can reposition the CTA to a better place which won\u2019t require them to scroll through the entire page to reach it. In general, click-through yield on CTAs above the fold is higher.<\/p>\n

There are no specific rules when it comes to CTA placement. Depending on your layout, be sure that your CTA is easily accessible and relevant to the content it is placed around.<\/p>\n

Call to Action Optimization Mistake #3 – Your CTA is Getting Lost in The Background<\/h2>\n

Your CTA location is essential, but along with that, you also have to make sure that they are not getting unnoticed. Most of the time, this happens because they fade in with the background.<\/p>\n

The CTAs should be distinguishable from the background. It must pop up to the users. And for doing that, you need to use bold, contrasting colors for your CTA buttons. They should be nice, big, and inviting for the users to click on them.<\/p>\n

\"cta<\/p>\n

Here are the few elements you have to keep in mind while designing a CTA button<\/p>\n