How Search Engines Work on a Website - 3 Must Do SEO Techniques to Improve Site's Crawling and Indexing Rate

Search Engine Optimization or SEO is one of the most discussed topics when it comes to digital marketing, website promotion, lead generation and blogging. SEO is one of the most reliable techniques which get maximum web traffic to one website and most of that traffic is targeted and easily convert-able. But to do the SEO on a website properly, first we must understand how these Search Engines work on our website and how we can build our websites to get the best organic results.

The biggest and major Search Engine, Google has around 200 different ranking signals which it uses to rank one website. But before understanding those ranking factors, one should understand the very basics of Search Engine Optimization process.

Search Engines work very similar to one human being. If we have a long content and if we read and memorize it only one time, we may answer very few questions and even those answers’ quality may not be good. But if we read the content many times, and if we start memorizing it frequently, then we will be able to answer all the questions and at the same time the answers’ quality will improve remarkably. This means that, the more we read, the more we memorize, and the better we answer. So similarly, Search Engines must read (crawl) our website’s content again and again, and memorize (index) it very frequently to rank the site high on Search Engine Results Page for relevant keyword searches.

Here we are going to discuss about how Search Engines work on our website and what Search Engines actually seek from our website. If you are a beginner on SEO, this may help you to understand the entire process clearly. So let’s start.

At this point one fresh website may not rank for any related keyword searches, because the site has been crawled and indexed only one time.

This is when a search engine optimizer needs to start the next optimization process to improve the ranking of the website or web-pages for relevant keyword searches. Somehow we have to ensure that our website is getting re-crawled and re-indexed again & again frequently. And there are three different ways to ensure the frequent re-crawling and re-indexing by Search Engines.

Optimized content updation and new content creation come under onpage SEO.

Back-link building (Offpage SEO) is another crucial SEO technique. Back-links work similar as references in real life. Search Engines use those references to measure the popularity, relevancy and authority of the website. The more back-links you build from unique websites for your site (or webpages), the better ranking you can expect. One thing must be remembered here that, the number of back-links is definitely important but relevancy of those is more important and the authority of the linking domain is the most important factor.

Search Engine Optimization is a continuous process, and if we can keep Search Engines busy on our website with fresh contents and back-links we built, our website’s ranking automatically improves. So update your existing pages’ contents, create new pages with fresh and unique contents and keep on building relevant back-links from authoritative websites.